Jane Chin asks I'm curious, what are some performance indicators for branding and marketing and awareness? what are ROIs can be used for soc med strategy?

Jul 02, 2008 - 04:18PM

11 responses to this plurk

Jul 02, 2008 - 04:20PM

Beth Harte says track backs, comments, sign ups...
Jul 02, 2008 - 04:22PM

AmberCadabra i think some trad web stats are still valid like page views, unique visitors, etc if your goal is increased online presence
Jul 02, 2008 - 04:23PM

Jane Chin says bethharte and ambercadabra are these acceptable to corporate clients who pay for a social media evangelist, for example...
Jul 02, 2008 - 04:26PM

AmberCadabra absolutely, they should be. things like sales #s and customer retention are valuable but longer term
Jul 02, 2008 - 04:26PM

AmberCadabra also, just tracking reputation online, you should see an increased # of places where your brand is mentioned in a positive way
Jul 02, 2008 - 04:31PM

Beth Harte says janechin, I have a list...let me dig it out. One sec.
Jul 02, 2008 - 04:33PM

Beth Harte says - Traffic - Links - Trackbacks - Comments - Threads - Registrations
Jul 02, 2008 - 04:35PM

Beth Harte says AmberCadabra, agreed. You can't discount trad. marketing metrics or planning.
Jul 02, 2008 - 04:38PM

AmberCadabra the essence of social media is very organic, so it's hard to put hard numbers to it unless you track the RESULTS of the interactions
Jul 02, 2008 - 04:38PM

AmberCadabra as in, what actions people take because of the community they're part of
Jul 02, 2008 - 04:38PM

AmberCadabra referrals is another good one, if you're good at tracking that