Jane Chin asks Jul 02, 2008 04:18PM I'm curious, what are some performance indicators for branding and marketing and awareness? what are ROIs can be used for soc med strategy?
AmberCadabra Jul 02, 2008 04:22PM i think some trad web stats are still valid like page views, unique visitors, etc if your goal is increased online presence
Jane Chin says Jul 02, 2008 04:23PM bethharte and ambercadabra are these acceptable to corporate clients who pay for a social media evangelist, for example...
AmberCadabra Jul 02, 2008 04:26PM absolutely, they should be. things like sales #s and customer retention are valuable but longer term
AmberCadabra Jul 02, 2008 04:26PM also, just tracking reputation online, you should see an increased # of places where your brand is mentioned in a positive way
Beth Harte says Jul 02, 2008 04:33PM - Traffic - Links - Trackbacks - Comments - Threads - Registrations
Beth Harte says Jul 02, 2008 04:35PM AmberCadabra, agreed. You can't discount trad. marketing metrics or planning.
AmberCadabra Jul 02, 2008 04:38PM the essence of social media is very organic, so it's hard to put hard numbers to it unless you track the RESULTS of the interactions
AmberCadabra Jul 02, 2008 04:38PM as in, what actions people take because of the community they're part of
