July 01, 2008 at 15:35DebInDenversaysyour post reminds me that I would like to do a Plurkshop on the unlikeliest of SM candidates- cos/orgs you would look at and think
July 01, 2008 at 15:35DebInDenversays"they couldn't use social media." Like water/waste treatment plants, personal hygiene, I don't know. I think there are always oppty, but
July 01, 2008 at 15:36DebInDenversayswhat kind of solutions would our group come up with. Case studies would be helpful.
July 01, 2008 at 15:40MackColliersaysyep there's a lot of potential if cos look at their marketing in a new way!
July 01, 2008 at 15:43DebInDenversaysI'll put it out there tomorrow night. I can't do it tonight.
July 01, 2008 at 15:44amsallsaysI suspect these guys are still "living in the past" - Huge opportunity for Marketing Education, if only they could be persuaded!
July 01, 2008 at 15:47MackColliersaysAmadou it seems that if nothing else, they aren't monitoring the blogosphere, and I wonder if they are even monitoring their website traffic
July 01, 2008 at 15:47MackColliersaysMP's newsletter alone should have given the site a noticible traffic spike, I would want to know why that happened...
July 01, 2008 at 15:59AmberCadabrathat assumes someone is watching the traffic.
July 01, 2008 at 16:11MackColliersaysright Amber, but again, this all happened weeks ago. Even if they were only monitoring occasionally, they would have found it by now
July 01, 2008 at 16:12DebInDenversaysI just think some companies are totally out to lunch. We have so many companies here not even in the game.
July 01, 2008 at 16:14Stinkysaysfor awhile I helped maintain my firm's website (not my job, I was just the only person who knew how)
July 01, 2008 at 16:14Stinkyand I mentioned checking referrers and traffic, and they were like "WOW, you can DO that?!!"
July 01, 2008 at 16:15AmberCadabrayeah, stinky, that's exactly the kind of thing I'm talking about. I'm baffled by the # of cos that just don't have the first clue.
July 01, 2008 at 16:18Stinkyit's just so foolish to spend money on marketing and not even check to see if it's working.
July 01, 2008 at 16:20AmberCadabraIt is indeed, but it happens ALL the time.
July 01, 2008 at 17:05onepinkteehell, forget monitoring their website traffic, are they even monitoring their info email?
July 01, 2008 at 20:49Teegwonders if they even maintain their own site. It looks fairly generic, maybe a "we have to have a site" setup?
July 01, 2008 at 20:50TeegIf so, there may be no thought of e-mails or tracking or anything really having to do with the web. It's *just* a place for another ad.
July 01, 2008 at 20:51DebInDenversaysI am with Amber this kind of thing happens all the time.
July 01, 2008 at 21:41AbleReachthinksthere is still a huge potential for education in this area. Good heads-up article, Mark.
July 01, 2008 at 21:48AbleReachI reviewed you on Stumble
July 05, 2008 at 21:14karenswimsaysI think they missed a great opportunity.