MackCollier shares Jul 01, 2008 03:12PM I got swatted by Sergeant Swat! Would LOVE to know your thoughts on how Willert handled this: moblogsmoproblems.blogspot.com/2008/07/swatted-by-sergeant-swat.html
DebInAustin says Jul 01, 2008 03:35PM your post reminds me that I would like to do a Plurkshop on the unlikeliest of SM candidates- cos/orgs you would look at and think
DebInAustin says Jul 01, 2008 03:35PM "they couldn't use social media." Like water/waste treatment plants, personal hygiene, I don't know. I think there are always oppty, but
DebInAustin says Jul 01, 2008 03:36PM what kind of solutions would our group come up with. Case studies would be helpful.
MackCollier says Jul 01, 2008 03:40PM yep there's a lot of potential if cos look at their marketing in a new way!
amsall says Jul 01, 2008 03:44PM I suspect these guys are still "living in the past" - Huge opportunity for Marketing Education, if only they could be persuaded!
MackCollier says Jul 01, 2008 03:47PM Amadou it seems that if nothing else, they aren't monitoring the blogosphere, and I wonder if they are even monitoring their website traffic
MackCollier says Jul 01, 2008 03:47PM MP's newsletter alone should have given the site a noticible traffic spike, I would want to know why that happened...
MackCollier says Jul 01, 2008 04:11PM right Amber, but again, this all happened weeks ago. Even if they were only monitoring occasionally, they would have found it by now
DebInAustin says Jul 01, 2008 04:12PM I just think some companies are totally out to lunch. We have so many companies here not even in the game.
Stinky says Jul 01, 2008 04:14PM for awhile I helped maintain my firm's website (not my job, I was just the only person who knew how)
Stinky Jul 01, 2008 04:14PM and I mentioned checking referrers and traffic, and they were like "WOW, you can DO that?!!"
AmberCadabra Jul 01, 2008 04:15PM yeah, stinky, that's exactly the kind of thing I'm talking about. I'm baffled by the # of cos that just don't have the first clue.
Stinky Jul 01, 2008 04:18PM it's just so foolish to spend money on marketing and not even check to see if it's working.
onepinktee Jul 01, 2008 05:05PM hell, forget monitoring their website traffic, are they even monitoring their info email?
Te-ge Jul 01, 2008 08:49PM wonders if they even maintain their own site. It looks fairly generic, maybe a "we have to have a site" setup?
Te-ge Jul 01, 2008 08:50PM If so, there may be no thought of e-mails or tracking or anything really having to do with the web. It's *just* a place for another ad.
AbleReach thinks Jul 01, 2008 09:41PM there is still a huge potential for education in this area. Good heads-up article, Mark.
