Plurk

57 responses to this plurk (Jump to bottom)

  • theGypsy says
    I am thinking of setting up online focus groups.... to do some qualitative market research for clients
  • theGypsy says
    Using Cliques, I could set up focus groups and work a session or two on the behalf of clients....
  • theGypsy says
    thoughts?
  • LindaZ
    I think it might work depending on what the focus will be about
  • vangogh says
    interesting idea. I'm not a big believer in focus groups in general, but I'll be interested in your results
  • theGypsy says
    ok for example
  • theGypsy says
    it has been utilized well in closed private comunities such as DelMonte foods
  • theGypsy says
    qualitative research is not about numerical data as much as emoational
  • theGypsy says
    judging not only how a person feels about a product/site/idea
  • theGypsy says
    but how the interaction of the group develops
  • theGypsy says
    on person n the chat me have a point that when expressed, changes the minds of others in the group
  • theGypsy says
    one can't get this data from one-on-one interviews... but it gives a mind's eye into how road blocks in a product/service development
  • theGypsy says
    life cycle could be over-come... or not....
  • theGypsy says
    one would have to get some demograhics on participants... but all together doable IMO
  • LindaZ
    I see and love that there could be a great application of plurk for business ;-) look forward to seeing it happen!!!
  • Te-ge thinks
    it might work better when plurk has settled into the influx of people recently. The bloops we put up with could throw off your data.
  • LindaZ
    boobs (g_lol)
  • theGypsy says
    point being we'd use a private Plurk populated with pre-sreened Plurkers for demo types etc....
  • disneyr says
    that is an interesting idea on how to use Plurk. I like it.
  • theGypsy says
    well it has been done in the qual research comunity, but mostly private networks
  • theGypsy says
    has been a tuff nut to crack how to utilize larger open networks
  • LindaZ
    probably cause it is hard to qualify and pre-screen participants that you really do not know other that in 140characters
  • LindaZ
    i still think it will be interesting to do this on plurk and see what shows up -we are managing to have long interesting topic conversations
  • theGypsy says
    well we'll have to do a test run at some point
  • theGypsy says
    I might even make a seperate username and have peeps that are interested friend it
  • AbleReach asks
    would it be a problem that anyone with access to a computer could be using a user account?
  • LindaZ
    you might want to have the participants use usernames you create so no one knows who is plurkin... you could set that up with the plurk gods
  • theGypsy says
    hmmmmm ... possible, though that might encourage a sense of anonimity that wouldn't be a true representation
  • theGypsy says
    qual research is often done in person so that sense is included...
  • theGypsy says
    we want interactions as close to real world as possible.... peeps may say things in annomimity they wouldn't otherwise
  • theGypsy says
    which is not how a true marketplace works... so it is skewed data
  • theGypsy says
    no able.... there is no benefit to spamming a private thread and I wouldn't pay them to come back....
  • theGypsy says
    once again tho, the realities of the web are the realities of the study group... there is no real 'bad' data
  • theGypsy says
    qual research seeks out the small lessons learned through human interaction...so interaction is where the best data comes from
  • theGypsy says
    this isn't quantitative data where the more respondants the better....
  • theGypsy says
    it is about gaining insights through observing human interaction
  • LindaZ
    no I see... funny I thought people would be more authentic and tell the truth if their identity is not shown... but what U are looking for..
  • LindaZ is
    how people are actually affected by the group interaction, if I understand you correctly
  • theGypsy says
    yes exactly because peer pressure does play into buying decisions and human interactions...
  • theGypsy says
    sometimes qual research is done one on one and other times in a group because of the differences in what nuances can be gleaned
  • theGypsy says
    from that alone... so one looks at the subject matter in a few ways
  • theGypsy says
    a 2 person session even would produce different data than say a small group session (3-5) or large focus group (6-10)
  • theGypsy says
    each type from one-on-one to a large group wil produce different data (the conversations is the data)
  • theGypsy says
    gives more on my musings in qual research
  • theGypsy says
    ..and there are a bunch of links at the bottom if you are interested... fun topic
  • LindaZ
    thank you for sharing this with me... market research has not been my domain, but always interesting...
  • theGypsy says
    yea me neither... started reading/learning about qualitative research last summer... finally starting to try and find ways to use it
  • theGypsy says
    tho I was studying the sociological version..which isn't as watered down as the marketing version
  • biagotti says
    could you explain more about this, sounds interesting?
  • theGypsy says
    drop me a private plurk or email I can elaborate
  • Jason Peck likes
    this idea. Would be interested in hearing how it goes

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