June 29, 2008 at 19:10theGypsysaysit has been utilized well in closed private comunities such as DelMonte foods
June 29, 2008 at 19:10theGypsysaysqualitative research is not about numerical data as much as emoational
June 29, 2008 at 19:11theGypsysaysjudging not only how a person feels about a product/site/idea
June 29, 2008 at 19:11theGypsysaysbut how the interaction of the group develops
June 29, 2008 at 19:11theGypsysayson person n the chat me have a point that when expressed, changes the minds of others in the group
June 29, 2008 at 19:12theGypsysaysone can't get this data from one-on-one interviews... but it gives a mind's eye into how road blocks in a product/service development
June 29, 2008 at 19:12theGypsysayslife cycle could be over-come... or not....
June 29, 2008 at 19:12theGypsysaysone would have to get some demograhics on participants... but all together doable IMO
June 29, 2008 at 19:14MichDdotfeelsyou have a very interesting idea theGypsy
June 29, 2008 at 19:16LindaZI see and love that there could be a great application of plurk for business look forward to seeing it happen!!!
June 29, 2008 at 19:19Teegthinksit might work better when plurk has settled into the influx of people recently. The bloops we put up with could throw off your data.
June 29, 2008 at 19:50theGypsysayspoint being we'd use a private Plurk populated with pre-sreened Plurkers for demo types etc....
June 29, 2008 at 19:54disneyrsaysthat is an interesting idea on how to use Plurk. I like it.
June 29, 2008 at 19:57theGypsysayswell it has been done in the qual research comunity, but mostly private networks
June 29, 2008 at 19:57theGypsysayshas been a tuff nut to crack how to utilize larger open networks
June 29, 2008 at 20:14LindaZprobably cause it is hard to qualify and pre-screen participants that you really do not know other that in 140characters
June 29, 2008 at 20:16LindaZi still think it will be interesting to do this on plurk and see what shows up -we are managing to have long interesting topic conversations
June 29, 2008 at 20:20theGypsysayswell we'll have to do a test run at some point
June 29, 2008 at 20:20theGypsysaysI might even make a seperate username and have peeps that are interested friend it
June 29, 2008 at 20:24ablereachaskswould it be a problem that anyone with access to a computer could be using a user account?
June 29, 2008 at 20:27LindaZyou might want to have the participants use usernames you create so no one knows who is plurkin... you could set that up with the plurk gods
June 29, 2008 at 20:35theGypsysayshmmmmm ... possible, though that might encourage a sense of anonimity that wouldn't be a true representation
June 29, 2008 at 20:35theGypsysaysqual research is often done in person so that sense is included...
June 29, 2008 at 20:36theGypsysayswe want interactions as close to real world as possible.... peeps may say things in annomimity they wouldn't otherwise
June 29, 2008 at 20:36theGypsysayswhich is not how a true marketplace works... so it is skewed data
June 29, 2008 at 20:37theGypsysaysno able.... there is no benefit to spamming a private thread and I wouldn't pay them to come back....
June 29, 2008 at 20:37theGypsysaysonce again tho, the realities of the web are the realities of the study group... there is no real 'bad' data
June 29, 2008 at 20:38theGypsysaysqual research seeks out the small lessons learned through human interaction...so interaction is where the best data comes from
June 29, 2008 at 20:38theGypsysaysthis isn't quantitative data where the more respondants the better....
June 29, 2008 at 20:38theGypsysaysit is about gaining insights through observing human interaction
June 29, 2008 at 20:43LindaZno I see... funny I thought people would be more authentic and tell the truth if their identity is not shown... but what U are looking for..
June 29, 2008 at 20:44LindaZishow people are actually affected by the group interaction, if I understand you correctly
June 29, 2008 at 20:46theGypsysaysyes exactly because peer pressure does play into buying decisions and human interactions...
June 29, 2008 at 20:47theGypsysayssometimes qual research is done one on one and other times in a group because of the differences in what nuances can be gleaned
June 29, 2008 at 20:47theGypsysaysfrom that alone... so one looks at the subject matter in a few ways
June 29, 2008 at 20:48theGypsysaysa 2 person session even would produce different data than say a small group session (3-5) or large focus group (6-10)
June 29, 2008 at 20:48theGypsysayseach type from one-on-one to a large group wil produce different data (the conversations is the data)
June 29, 2008 at 20:49theGypsysaysgives more on my musings in qual research
June 29, 2008 at 20:50theGypsysays..and there are a bunch of links at the bottom if you are interested... fun topic
June 29, 2008 at 21:31LindaZthank you for sharing this with me... market research has not been my domain, but always interesting...
June 29, 2008 at 21:33theGypsysaysyea me neither... started reading/learning about qualitative research last summer... finally starting to try and find ways to use it
June 29, 2008 at 21:33theGypsysaystho I was studying the sociological version..which isn't as watered down as the marketing version
June 30, 2008 at 09:29biagottisayscould you explain more about this, sounds interesting?
June 30, 2008 at 12:23theGypsysaysdrop me a private plurk or email I can elaborate
June 30, 2008 at 12:33Jason Pecklikesthis idea. Would be interested in hearing how it goes