| theGypsy | thinks | he might end up being the first person to PAY people to Plurk |
Jun 29, 2008 -
06:57PM
| theGypsy | thinks | he might end up being the first person to PAY people to Plurk |
| theGypsy | says | I am thinking of setting up online focus groups.... to do some qualitative market research for clients |
| MichDdot |  |
| theGypsy | says | Using Cliques, I could set up focus groups and work a session or two on the behalf of clients.... |
| theGypsy | says | thoughts? |
| LindaZ | I think it might work depending on what the focus will be about |
| vangogh | says | interesting idea. I'm not a big believer in focus groups in general, but I'll be interested in your results |
| theGypsy | says | ok for example |
| theGypsy | says | it has been utilized well in closed private comunities such as DelMonte foods |
| theGypsy | says | qualitative research is not about numerical data as much as emoational |
| theGypsy | says | judging not only how a person feels about a product/site/idea |
| theGypsy | says | but how the interaction of the group develops |
| theGypsy | says | on person n the chat me have a point that when expressed, changes the minds of others in the group |
| theGypsy | says | one can't get this data from one-on-one interviews... but it gives a mind's eye into how road blocks in a product/service development |
| theGypsy | says | life cycle could be over-come... or not.... |
| theGypsy | says | one would have to get some demograhics on participants... but all together doable IMO |
| LindaZ | I see and love that there could be a great application of plurk for business  look forward to seeing it happen!!! |
| LindaZ | boobs  |
| Teeg | |
| theGypsy | says | point being we'd use a private Plurk populated with pre-sreened Plurkers for demo types etc.... |
| disneyr | says | that is an interesting idea on how to use Plurk. I like it. |
| theGypsy | says | well it has been done in the qual research comunity, but mostly private networks |
| theGypsy | says | has been a tuff nut to crack how to utilize larger open networks |
| LindaZ | probably cause it is hard to qualify and pre-screen participants that you really do not know other that in 140characters |
| LindaZ | i still think it will be interesting to do this on plurk and see what shows up -we are managing to have long interesting topic conversations |
| theGypsy | says | well we'll have to do a test run at some point |
| theGypsy | says | I might even make a seperate username and have peeps that are interested friend it |
| AbleReach | asks | would it be a problem that anyone with access to a computer could be using a user account? |
| LindaZ | you might want to have the participants use usernames you create so no one knows who is plurkin... you could set that up with the plurk gods |
| theGypsy | says | hmmmmm ... possible, though that might encourage a sense of anonimity that wouldn't be a true representation |
| theGypsy | says | qual research is often done in person so that sense is included... |
| theGypsy | says | we want interactions as close to real world as possible.... peeps may say things in annomimity they wouldn't otherwise |
| theGypsy | says | which is not how a true marketplace works... so it is skewed data |
| theGypsy | says | no able.... there is no benefit to spamming a private thread and I wouldn't pay them to come back.... |
| theGypsy | says | once again tho, the realities of the web are the realities of the study group... there is no real 'bad' data |
| theGypsy | says | qual research seeks out the small lessons learned through human interaction...so interaction is where the best data comes from |
| theGypsy | says | this isn't quantitative data where the more respondants the better.... |
| theGypsy | says | it is about gaining insights through observing human interaction |
| LindaZ | no I see... funny I thought people would be more authentic and tell the truth if their identity is not shown... but what U are looking for.. |
| LindaZ | is | how people are actually affected by the group interaction, if I understand you correctly |
| theGypsy | says | yes exactly because peer pressure does play into buying decisions and human interactions... |
| theGypsy | says | sometimes qual research is done one on one and other times in a group because of the differences in what nuances can be gleaned |
| theGypsy | says | from that alone... so one looks at the subject matter in a few ways |
| theGypsy | says | a 2 person session even would produce different data than say a small group session (3-5) or large focus group (6-10) |
| theGypsy | says | each type from one-on-one to a large group wil produce different data (the conversations is the data) |
| theGypsy | says | have you read this? www.huomah.com/Internet-Marketing/Social-Media-Marketing/Qualitative-research-and-Social-Media-Marketing.html |
| theGypsy | says | gives more on my musings in qual research |
| theGypsy | says | ..and there are a bunch of links at the bottom if you are interested... fun topic |
| LindaZ | thank you for sharing this with me... market research has not been my domain, but always interesting... |
| theGypsy | says | yea me neither... started reading/learning about qualitative research last summer... finally starting to try and find ways to use it |
| theGypsy | says | tho I was studying the sociological version..which isn't as watered down as the marketing version |
| biagotti | says | could you explain more about this, sounds interesting? |
| theGypsy | says | drop me a private plurk or email I can elaborate |
| Jason Peck | likes | this idea. Would be interested in hearing how it goes |
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