| MackCollier | says | my new post on Marketing Profs is up, if anyone wants to check it out: www.mpdailyfix.com/2008/06/your_social_media_strategy_sta.html |
Jun 13, 2008 -
02:12PM
| MackCollier | says | my new post on Marketing Profs is up, if anyone wants to check it out: www.mpdailyfix.com/2008/06/your_social_media_strategy_sta.html |
| MackCollier | says | I think I am. My number is going up, but it is MUCH slower now than it was. Used to be 15-20 a day, now its 5 or less. |
| DebInAustin | asks | Mack for small businesses that don't have a lot of comments/blogs about them online, would you recommend looking at a similar business? |
| DebInAustin | asks | to see patterns of how that type of business is depicted online? |
| MackCollier | says | debindenver do you mean looking at their competitors? |
| DebInAustin | says | Yeah, sorry. |
| MackCollier | says | I think that's a great idea to know what the competition is doing. But many small businesses will not have many comments about them online |
| MackCollier | says | this is why blogging can really help many small businesses because it's a tool to boost awareness online, prob is,many dont have time 2 blog |
| DebInAustin | says | yeah. That is what I am seeing with some clients. I want to help people set up their strategy, but don't want to be their blogger. |
| DebInAustin | says | I have found some local college kids who are good writers and gotten a couple businesses to hire them. That has worked well. |
| MackCollier | says | I dont like that either Deb, best to let the business write for themselves, IMO. Deb there's a good blog post in that, have you blogged it? |
| MackCollier | says | I mean having college kids write for SMB. I'd rather have the biz do it themselves, but as you know, not always time |
| DebInAustin | says | the resources were the problem for the companies. I haven't blogged on it yet, want to see how it goes. We had the kids spend a lot of time |
| DebInAustin | says | at the companies and interview staff for some of the posts. |
| DebInAustin | says | one that is just getting started is for a group of highend restaurants. We got a student from a local culinary school to interview chefs. |
| MackCollier | says | smart move, and college kids are eager to learn and impress. Good fit for mom n pop businesses that dont have resources |
| MackCollier | says | very interesting, want to do an email interview about this for my blog? |
| DebInAustin | says | I will let you know how it turns out. I agree with having someone on site write, but some folks are not the best writers. |
| DebInAustin | says | as you know, one of the challenges to working with small businesses is they don't have a lot of money. I have had to limit the number I take |
| MackCollier | says | see to me I dont care about how well they write, as long as they can convey their passion for the business. That's most important, IMO |
| MackCollier | says | well I care how well they can write, but would rather have passion come through |
| DebInAustin | says | good point. i will look to bring that out. I think the kids may capture that. I hope that the chefs will want to take a crack at it |
| MackCollier | says | its tuff to find people that are good writers AND passionate for the biz. They are gold when you find them |
| DebInAustin | says | yeah. Something I consider when taking a client is their enthusiasm for their business and commitment to marketing/PR |
| MackCollier | says | but email me at mack.collier@gmail.com if you want to do an interview about using college kids, we wouldnt have to mention what bizes |
| DebInAustin | says | yeah. I want to wait and see how it works out. We're in month one for one biz and about to launch restaurants in a week or so. |
| MackCollier | says | oh so they started blogging before the restaurants opened? that's smart! |
| Tim Jackson | says | What a cool thread! Fun reading this. |
| Tim Jackson | says | So many things to talk about here. |
| Tim Jackson | says | I am a HUGE blogging advocate, as most folks know. |
| Tim Jackson | says | I have been doing my best to get other bike industry companies and bike retailers blogging. |
| Tim Jackson | says | It has been like pulling teeth... with tweezers. |
| DebInAustin | says | the restaurants are already open, we will launch their blogs soon. |
| MackCollier | says | Tim we've talked about this, but I think in many industries, no one wants to be the first to start blogging |
| Tim Jackson | says | Most just say "I/ we don't have the time" or "I/ we don't have writers here". BUT it is ALL about conveying the passion & knowledge. |
| Connie | loves | reading MackCollier's stuff. |
| MackCollier | says | Tim I agree, but if cos aren't familiar with blogging, they don't understand the benefits, so it seems like they don't have time |
| Tim Jackson | says | Nobody is expecting Tolstoy or Shakespeare. Just good information. |
| MackCollier | says | connie is the social media pro here |
| Tim Jackson | says | I'm no Pulitzer winner, but my blog has been "wildly" successful. |
| DebInAustin | says | the challenge: Denver is just starting to learn about social media. CEOs, biz owners, etc. know its cool, but don't understand it. |
| MackCollier | says | right Tim, if businesses care about customers and getting to know them, all else is gravy |
| MackCollier | says | Deb just keep doing what you are doing. Keep using these tools. Think of how many people are using Plurk, almost no one. You are WAY ahead |
| DebInAustin | says | I get hired by mid-level PR people (who sort of get it) who use me to help get the boss to understand. Ec Development orgs are interesting |
| Connie | asks | DebinDenver - Have you heard of Social Media Club? I think there's a group meeting in Denver. Good place for peer-to-peer sharing. |
| Tim Jackson | says | That's the deal- if you allow the conversation to happen, you WILL benefit from it. |
| MackCollier | says | connie that's a great idea, and it is SO much fun to meet these people offline and share, I'd def check into it Deb |
| MackCollier | says | I talked to guy at SXSW this year that was worried that he was out of the loop. Told him he wouldn't have come to SXSW if he was |
| Connie | SMC Austin has turned out to be wildly successful in marketing my own business - & that was never my intent in starting it. Powerful network |
| MackCollier | says | connie there's a good post there in leveraging online connections and moving them offline, I think |
| MackCollier | says | people simply do not understand the networking possibilities of tools like Twitter and Plurk |
| Tim Jackson | wishes | he was cooler. We have nothing cool like that around here- to my knowledge. And I've never been to any conferences or nuffin... I'm lame. |
| MackCollier | says | timjackson are you SURE that Social Media Club doesnt have a San Diego branch? Surely it must |
| MackCollier | says | hell Birmingham has one! |
| Connie | agrees w/ Mack. I never realized the power of turning online connections into f2f meetings until we started having tweetups. |
| Connie | says | I don't think there is a San Diego chapter, actually. SMC has been rather dormant for the most part in recent months. |
| MackCollier | says | if they don't , you definitely need to talk to Chris Heuer about starting it up! You would be perfect for it! |
| MackCollier | says | the BHam chapter is actually meeting I think next Weds, Chris is supposed to speak, wish I could make it |
| Connie | And great chapter in Louisville w/ jasonfalls & others. And waynesutton has good stuff going on in Triangle area of NC. |
| DebInAustin | says | connie yes I have heard of Social Media Club and am on their list, I need to do that. I need to find web designers so may help |
| DebInAustin | says | you know, I had to do a refresh, so missed this entire part of string. I thought it was odd that I didn't get anything for a while. |
| DebInAustin | says | I definitely plan to do SXSW next go round. also, want to try to get Mashable MashMeet here. It is like Denver is just some flyover! |
| DebInAustin | says | Denver is just getting on board with new media, so its a good time to start something like that |
| Connie | asks | DebinDenver Are you on Twitter? If you're following ppl there who are in Denver, have a tweetup to talk shop. |
| MackCollier | asks | Right Deb, you can still be ahead of the pack, even if its your local pack, which is great place to start anyway |
| MackCollier | asks | Right Deb, you can still be ahead of the pack, even if its your local pack, which is great place to start anyway |
| Connie | didn't know MackCollier stuttered.  |
| DebInAustin | says | yeah, well, being ahead is nice, but I just love technology and social media, so can turn a passion into work. |
| DebInAustin | says | I am lucky in that I started off doing traditional PR- love pitching to journalists, but happen to have the ability to do the new stuff |
| DebInAustin | says | I am working on a project to help get infrastructure/trans info out during DNC, but wanted to use twitter, don't think I can rely on it. |
| MackCollier | asks | Connie I got too excited and hit enter, then Plurk  |
| DebInAustin | says | the volume would be too great. Thinking about Plurk, but Twitter is easier to teach digital immigrants |
| Connie | asks | DebinDenver - is it information you are wanting to get out in real-time? Agree w/ Mack, Twitter is easier but unreliability is issue. |
| DebInAustin | says | it is real time. There is a lot of anxiety about downtown being slammed during dnc, so want to calm fears by providing info vai microblog |
| Connie | says | Another option is to use a service like CoverItLive.com in conjunction w/ event blog. Allows real-time participation via chat. |
| MackCollier | says | I would go with Twitter. I think Twitter is scary enough to many, but Plurk could produce mass hysteria |
| DebInAustin | says | well, because the micro is so brief we would send out a link to a site with more detailed info. SOme info could be brief "parade @ 10" etc. |
| Connie | I don't know. The dancing nanners might go over well at the DNC. I'm a Republican, though, so what do I know?  |
| MackCollier | says | LOL just keep them away from Hillary  |
| DebInAustin | says | fantastic! No matter your politics the DNC is huge business for Denver, so everyone is on board. |
| Connie | It absolutely is big business for Denver, and it's your time to shine DebinDenver. |
| DebInAustin | says | Well, it was reported today that a lot of Coloradoans are on Hil's "enemies" list, so we may not see a lot of her. |
| DebInAustin | says | I think it is a great opportunity. The politics of working with all the stakeholders is a pain. Everyone wants to take credit for everything |
| DebInAustin | says | they totally miss the big picture. |
| jojelava | says | hey thanks for the link its def helpful! |
| MackCollier | thanks jojelava! Glad you liked it! |
| emsgeiss | says | Great post Mack...Just finished reading it, and this thread's been excellent...but back to earlier commentary about letting businesses write |
| emsgeiss | says | ...for themselves. While as Tim said, noone's expecting Tolstoy, content still had to be well-written (even if passionate)...if the rules |
| emsgeiss | says | of writing aren't there, the message that they *want* to convey, won't be presented well, & sometimes editorial issue are a big turnoff |
| emsgeiss | says | issues...not "issue" |
| MackCollier | says | emsgeiss I just dont want to read well-written 'corporate speak'. I want passion. You read Masi Guy and you can tell that Tim LOVES bikes |
| emsgeiss | says | I talk to a lot of local sm. biz owners and they don't get the power of social media/networking. |
| emsgeiss | says | Oh...of course...that's boring, but passion still has to be written well. |
| emsgeiss | says | corp-speak=boring |
| MackCollier | says | emsgeiss I attended/spoke at SMB conf a couple of months ago, attendees were skeptical of Twitter, then saw how it was used during event |
| MackCollier | says | it amazed them to see a 'live demonstration' of how people could connect and share ideas, 'live-Twittering' the sessions |
| emsgeiss | says | that's great...did they take the plunge so to speak? |
| annhandley | says | I just wanted to be the 100 plurker here. |
| MackCollier | says | I think that after the conf was over, roughly half the attendees were on Twitter, and I follow about 20 of them I think |
| MackCollier | says | annhandley is always #1 |
| christianburns | wishes | Jaiku was the hot space instead of plurk. |
| christianburns | thinks | rdr.qlnk.net/HereComesEverybody the Clay's new book has something to say about this |
| MackCollier | says | is that book out yet? def need to get a copy |
| emsgeiss | says | looks like it's out...must add it to my list too. To your ans. to my prev. Q--that's great about 20 joining the revolution (lol) |
| emsgeiss | says | I think one prob is for some sm. biz owners, is that they think "oh my customers aren't on the Web" not realizing that word-of-mouth... |
| emsgeiss | says | and soc. networking can possibly bring them new customers. One biz that I frequent here in mich, lost traffic b/c a store next to her moved. |
| emsgeiss | says | She finally updated her Web site & started offering online options...I blogged about it |
| emsgeiss | says | and I know she got a few new customers from that post. |
| annhandley | says | love to see that post emsgeiss |
| MackCollier | says | even if they don't sell online, customers still research them via review sites and/or products they sell. Their customers ARE online. |
| DebInAustin | says | Just to add to the live-twitter session, I did a SM 101 session with and Ec Dev. After going through types of SM, live blog was a hit |
| emsgeiss | says | right, Mack...it's just convincing some of the mom&pop biz's of that. |
| DebInAustin | says | I agree with Mack. Passion sells. Since the cyberworld started as UGC folks won't buy unauthenticity. That should be true offline too tho. |
| DebInAustin | says | BTW, mentioning passion in post today. Back to work! |
| emsgeiss | says | annhandley (and anyone else) here's the link: tinyurl.com/6fulgs sorry that took so long..had to tinyurl it. |
| DebInAustin | says | had to jump on to post. Oscar the grouch meets Sm mashable.com/2008/06/12/social-media-delusions-of-grandeur/ |
| sschablow | says | MackCollier thanks for the shoutout for the Social Media Club in Birmingham. I wish you could make it. Perhaps you can speak at nxt meeting? |
| sschablow | says | I founded the chapter because there is a lot of interest but no good venue to share. From that thought Ike Piggot came up with SxDS. w00t. |
| sschablow | thinks | this is the most responses I've seen on a Plurk post so far. I've not been too active so far. Work is sooo getting in the way. |
| MackCollier | says | sschablow I'd be honored, let me know when the next one is after next week's and I'll try my best to make it. |
| MackCollier | says | BTW we had a good run yesterday here, I saw about 3 or so plurks that got over 100 replies, Ann had one last night that got almost 200 |
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