Plurk

206 responses to this plurk (Jump to bottom)

  • Connie
    Check out Ben McConnell's red shoes.
  • Connie
    #1 indicator of growth "Would you recommend us?"
  • Connie
    Southwest Airlines is a WOM business.
  • Connie
    paying ppl to talk about you is buzz. WOM is a function of loyalty. Satisfaction. Retention. Word of Mouth. And that is sustainable.
  • Connie
    WOM. Evangelism. Ownership. (these are rungs on ladder)
  • Connie
    Design WOM into the DNA of your biz. 1. Fuse multiple insights.
  • Connie
    2. Create radical value propositions.
  • MackCollier says
    Does Ben have his red Nike 'Word of Mouth' shoes on? ;-)
  • Connie
    3. Create new benchmarks, new models.
  • BryanPerson says
    Trying Plurk again! What a great day -- and we're only just getting started.
  • Connie
    Mack, yep. Photo of Ben's shoes up on my Flickr. Love 'em!
  • MackCollier says
    I think that's them! Love those shoes!
  • BryanPerson says
    Connie: What was that third bullet point?
  • Connie
    hey, Bryan. Glad you joined us.
  • Connie
    check above, Bryan. I'm typing each one
  • Connie
    4. Break the rules of delivery.
  • MackCollier says
    INSANELY jealous that I'm not there! (shaking fists)
  • BryanPerson says
    connie: Ahh, didn't know I had to refresh page to see new entries.
  • Connie
    Purpose. Guides everything you do.
  • BarbaraKB
    this looks like a fun Plurk thread... go Connie! (rock)
  • DebInAustin asks
    Connie, would the red stapler in the movie Office Space count as WOM? Before the movie Swingline never made red staplers, because of the
  • DebInAustin asks
    success of it in the movie, and so many people loving the scene with it, they started selling a red stapler.
  • DebInAustin asks
    this is great Connie! Thank you so much! BTW, I am doing my post today on WOM.
  • DebInAustin says
    sorry I just jumped on. I met someone for coffee this morning
  • DebInAustin says
    Connie if there is an "all my friends went to SWOMfest and all I got was this lousy t-shirt" t-shirt, would you send me one?
  • Connie
    espresso bar for breaks - having a mocha latte. They also have a DJ.
  • Tim Jackson
    Have fun, my dear friend.
  • MackCollier says
    Jackie was at SXSW getting ideas for how to 'make a boring business conf fun'. I knew she and Ben would have some winners cooked up 4 this!
  • Tim Jackson
    WOOHOO! DiD in the hiz-ouse!
  • Connie
    Haley Rushing of Purpose Institute up next.
  • Connie
    btw Check swomfest.com to see if livestream available. They were working on it earlier.
  • DebInAustin says
    just got back from walking the dog. I will check for stream. Can I DM you if I have questions?
  • Connie
    Haley's firm is associated w/ GSD&M Idea City.
  • DebInAustin says
    OK! Video up and running!
  • BryanPerson says
    Haley Rushing has a cool title: chief purposeologist!
  • Connie
    Deb - absolutely. Send questions via dm on Twitter. Not checking other plurks or twitter but dm comes into cell.
  • Connie
    What is a purpse? Definitive statement about the difference you are trying to make in the world.
  • Connie
    Southwest Airlines: to give people the freedom to fly.SW was Haley's first client; has worked a/ them for a decade.
  • Connie
    they built an airline for 85% of the ppl who did not use air travel in the 1970's
  • Connie
    WholeFoods: to provide choices for nourishing the body, the community & the planet.
  • Connie
    Keep your eye on the prize & combat weapons of mass distraction. Purpose keeps you steady.
  • Connie
    purpose fosters meaningful innovation. Creates focus & inspiration necessary to create great ideas.
  • Connie
    purpose turns employees into evangelists.
  • Connie
    Purpose is a path to high performance. Purpose driven cos outperform gen Mkt 15:1
  • Connie
    Don't mess w/ Texas - word of mouth exponentially. Started as anti-litter campaign in 198os
  • Connie
    purpose + elegance = WOM. Halet has 3 case studies. See video won't be able to keep up.
  • Connie
    if you think an espresso bar for breaks was fun, wait till lunch. Flying Dog Brewery is here. Free beer w/ lunch.
  • Connie
    Jaxkie & Ben really know how to throw a conference. You should have been here, mackcollier!
  • Connie
    Low battery - will recharge at lunch.
  • Lloyd Lemons says
    sure appreciate your play-by-play! :-)
  • Connie
    never had conf food this good - chicken enchiladas w/ salsa verde, melt in your mouth BBQ brisket, mashed potatoes w/ green chiles ...
  • Connie
    and beer from flying dog brewery- I'm trying the golden ale.
  • DebInAustin
    I am having pancakes! What time do the speakers re-convene (I have to walk Rudy after I eat.)
  • Connie
    we'll be getting started again in a few min. Running late after lunch. They gave us beer, what do they expect? :-)
  • Connie
    Just had a musical game show to win T-shirts. Soooo glad I did not try out.
  • Connie
    Jackie now talking about networks. 20 yrs. ago we thought about broadcast networks.
  • Connie
    Network: a fabric or structure of cords or wires that cross (in person and online)
  • Connie
    trend is toward niche networks
  • Connie
    examples: Fiskars - great case study. niche market: scrapbookers. it's a very social activity.
  • Connie
    Brains on Fire interviewed hundreds of women, selecting 4 who became scrapbooking evangelists for Fiskars network, FiskATeers
  • Connie
    Nifty Fifty - 50 most active Fiskateers, brought them to San Antonio to meet face to face.
  • Connie
    just a social event, very powerful and emotional for them to meet -- couldn't believe a big corporation did that for them
  • Connie
    now have 5,000 Fisakteers in US. 2-1/2 year old program. 84% have told 2 or more ppl. 13% haave told 21 or more ppl. Wow!
  • Connie
    What's the ROI? Stores who hold Fiskateers-related events have seen 3-fold increase in sales.
  • Connie
    Maker's Mark (woo hoo, Jason Falls!) Ambassador program. Started as small company that sold to friends. As they grew, felt they lost touch
  • Connie
    w/ their customers. So they started a program to get their fans/enthusiasts into a community.
  • Connie
    You get biz cards w/ your name. And it has a barrel # -- and there is a barrel in KY that has your name on it. Jackie Huba is #555213.
  • Connie
    Ages for 6 years. When yours is ready, they will invite you to KY to sample it.
  • Connie
    Over 300,000 in program. 5,000 traveled to KY for annual reunion last year. Go thru factory tour and dip their own bottles in the wax.
  • Connie
    started a blog back in Feb. (see a post from Jason) Behind an age-verified wall but still get big response.
  • Connie
    1% rule (content creators) 10% interact. 90% just read.
  • Connie
    Channel 9 from Microsoft
  • Connie
    4.5m/month - 11,420 creators - 0.2%
  • Connie
    Quickbooks community - 100,000/month - .9%
  • Connie
    key is finding ways for ppl to participate w/ you.
  • Connie
    BTW, this was Jackie Huba presenting.
  • DebInAustin
    BTW- the video is way on the fritz, cutting out every couple of words, so can't follow her talk.
  • Connie
    Sean McDonald, head of conversations and communities, global communications, for Dell
  • Connie
    Deb, I just sent a DM to let them know.
  • Connie
    Dell gets 5,000 mentions online per day.
  • Connie
    Sean did branding and product marketing for Dell. Realized that value of marketing was establishing relationships not measuring transactns
  • Connie
    Telling story of Dell Hell. (Just google it.)
  • Connie
    Wearing a Dell T-shirt in line at HEB, people asking him questions and sometimes complaining -- who can I call to get this fixed?
  • Connie
    Started paying attn to customer service side of business.
  • DebInAustin
    thanks Connie. Still going on and now Sean is talking. It's really stressful to listen to video this way.
  • Connie
    WOM Culture, Break thru the Resistance
  • Connie
    core group of individuals who are passionate about doing business a better way.
  • Connie
    They're working on it, Deb.
  • Connie
    They're streaming via cell phone, so quality is not great to begin with.
  • Connie
    Word of mouth was always the standard to begin with. Things changed -- but why?
  • DebInAustin
    that explains the sound quality/volume issue- Sean is speaking louder, so can hear him well, but the previous two speakers had softer voices
  • DebInAustin
    so it was hard to hear them. Now I understand why.
  • Connie
    Culture - fear. How can you give up big budget you're using to get messages out on broadcast channels?
  • Connie
    Culture - disbelief. Ignorance. Don't believe ppl really make choices based on WOM.
  • Connie
    WOM - Good, Bad and the Ugly. What if they something bad about our products. (Slide: Dell Sucks!!!!!)
  • Connie
    If you start bringing the concerns into the company, you can change the culture of the company.
  • Connie
    Open up the negatives. Let ppl see them where they occur in their natural state. Then show them what happens when you respond.
  • Connie
    What can a company do? 1. Listen 2. Join Conversations 3. Tell *your* story. 4. Collaborate with Stakeholders
  • Connie
    Are you taking an action based on what we talked about? (i.e. are you listening?)
  • Connie
    If you try to hijack the conversation, you're not listening.
  • Connie
    If you do first two, then you have oppty to tell your story. Not about a sales message.
  • Connie
    It is 10% Technology + 90% people and process.
  • Connie
    Showing people from Dell who are here at conf. 70,000 employees worldwide. Roots of company built on WOM w/ Michael Dell wanting to
  • Connie
    know what customizations ppl wanted when they were looking for PC. Got sidetracked along the way.
  • Connie
    Now back to trying to establish WOM and conversations with shareholders.
  • Connie
    Give ppl something to talk about. "I can't believe Dell read my comment ..."
  • Connie
    Attach WOM to your business xstructure. Use testimonials. Internal - employee feedback.
  • Connie
    Start small. Don't wait on budget. Fly under the radar if you have to. Smile more!
  • DebInAustin
    you know, my key question is- how do companies help employees become good at WOM, rather, fostering WOM.
  • Connie
    Product launch is all about WOM. May 28 - first pics of Mini online at Gizmodo. 375,000 views, 116 comments. June 3, WSJ picked up buzz.
  • Connie
    Deb, asked your question and he's answering.
  • Connie
    BTW, Sean is on Twitter -- smcdonaldatdell
  • Connie
    Ideastorm - have implemented about 200 ideas out of 10,000 submitted.
  • Connie
    they do thank yous and let everyone know the disposition of the ideas. Most obviously can't be implemented, but they value the interaction.
  • Connie
    Twitter strategy about naming: personal + company name. Twitter is about individuals connecting with individuals. Company name doesn't work.
  • Connie
    How does Twitter help a company sell more stuff? (question from audience)
  • Connie
    Extends your messages to large audience. Sales - refurbished products sold on Twitter and snatched up quickly. So delivery channel as well.
  • DebInAustin
    video just caught up with your asking my question! Thank you!
  • Connie
    Work they are doing in their team, is it changing the culture of the company? Sean thinks so.
  • DebInAustin
    people probably don't think about the sales aspect.
  • DebInAustin
    crap, there went the video again. I am so glad you are plurking this! Thank yoU!
  • DebInAustin
    I think changing corporate culture is the biggest thing you can do for WOM. I hear so many bad stories about work environments that it does
  • DebInAustin
    impact my willingness to buy their product, and/or work with them.
  • Connie
    Deb, I just met Spike Jones from Brains on Fire. He says hello & sorry you couldn't be here.
  • DebInAustin
    that's cool! Did you ask to see his new tattoo?
  • Connie
    Didn't know to ask! He's got the eyebrow piercing going on.
  • Connie
    Trey Reeme is doing social media for credit unions.
  • Connie
    Don't be the mouth ... be the mouthpiece.
  • Connie
    Let your peeps tell your story for you Created campaign, Young & Free Texas. Launched a contest w/ job seach.
  • Connie
    Looking for a spokesperson for campaign. Will be hired to find free things to do and blog about them.
  • Connie
    First applicant got 200+ comments. Winner gets announced tomorrow. Submitted video application. D'Andre Upshaw.
  • Connie
    He's great!
  • Connie
    Align social media with your purpose: "Make loans for provident and productive purposes."
  • Connie
    Help the little guy. "Don't buy things you can't afford."
  • Connie
    History of credit unions is as a payday lender -- help people get from one paycheck to the next.
  • Connie
    College survival kit. When they get a student loan, get a free savings acct., bundle it w/ 0% credit card -- as long as they are a student.
  • Connie
    Had 12 solid candidates; chose 3 that they would be comfortable with no matter who was chosen. Then put it out to vote to community.
  • DebInAustin
    I read about YoungFreeTexas when researching SWOMfest. Pretty cool!
  • Connie
    Q. Client has microsite. Do you try to control who can post on there?
  • Connie
    CU are in a regulated industry. Use best practices for corp marketing, have a moderation process for comments. Very quick response.
  • BryanPerson says
    connie: You left out the question about Trey's haircut!
  • DebInAustin
    I gave up on video. Still running Yaphet's talk. I will check it again in an hour, or so.
  • Connie
    Avg time spent on YFT site is over 6 min. Corp website is very fast in/out.
  • Connie
    60-65 blog posts created in Oct. by the applicants for the spokesperson.
  • Connie
    product tie-in for YFT. Those who actually come to CU as result of campaign are measured.
  • Connie
    Getting emails from moms telling their kids this is a great job to apply for.
  • Connie
    An unexpected place where WOM happened.
  • Connie
    Jacob Boone from Mambo Berry is now in the "hot seat" -- doing a live case study w/ Jackie.
  • Connie
    All organic products, fruit juices, smoothies. In business 4 mos.
  • Connie
    how he came up w/ idea: never worked in restaurants, had seen a commercial for Discover card - pink berry.
  • Connie
    getting 1300 ppl/day w/ foot traffic ... had been wanting to do something different. next day tried to find a frozen yogurt place sim to
  • Connie
    pink berry. decided they could do something better. doing business out of truck/trailer. Airstream Cuisine is the biz model.
  • Connie
    purpose: to deliver quality healthy alternatives in a unique fashion.
  • Connie
    peace, love and mamboberry
  • Connie
    story on website - about us - wife is creative; he is entrepreneur. Wanted to have a biz in town they love, and they could meet ppl.
  • Connie
    newlyweds start biz in hometown - that's the heart of the story
  • Connie has
    opportunity to talk to customers since business is not so busy yet. sees people almost on a daily basis.
  • Connie
    tries to talk to them all. yelp was big for ppl finding them. word of mouth is impt for them. always asks how ppl found out about them.
  • Connie
    Austin Chronicle (Austin alternative newspaper) did article on them.
  • Connie
    Jackie found them on Yelp and realized it was the van parked at the end of her street. Someone had given him Citizen Marketers to read.
  • Connie
    19 reviews of Yelp, all 4 and 5 stars.
  • Connie has
    not done any advertising yet
  • Connie
    he is fully mobile so he can take his business anywhere. Luckenback last weekend for motorcycle rally.
  • Connie
    But then when he does that and ppl go to his regular site, they're mad that he's not there.
  • Connie
    now going to audience to brainstorm his purpose and story.
  • Connie
    typical customer: parked in bike shop lot. lot of Asian customers. lot of very fit, healthy ppl w/ bikes. gets college students.
  • Connie
    active, health-conscious people
  • Connie
    bulk of business not dependent on foot traffic; it is a destination
  • Connie
    We're asking Jacob questions now.
  • Connie
    Price points, $4-$6
  • Connie
    Who is the competition? Was one at Riverside & Congress; now out of business. Another place north at Parmer/Metric. (He's just south of
  • Connie
    downtown, I think)
  • Connie
    Competition has more choices on toppings. Jacob is limited by the interior dimensions of truck. Had to limit menu.
  • Connie
    Base of their product is White Mountain yogurt. (love that)
  • DebInAustin
    me too! I think it is hard for a yogurt place. We have a new one here- what are they going to do in Dec? We have some warm days, but I don't
  • DebInAustin
    see it as a winter food. I will eat ice cream froyo in winter, but not a lot of people will do that!
  • Connie
    Deb, they are doing more and more events. Our weather here is mild enough they can probably do stuff year-round.
  • Connie
    They also sell sandwiches and other food items, but their specialty is frozen yogurt and smoothies.
  • DebInAustin
    yeah, I figured that. Events are a good idea- especially after races- nothing would taste better!
  • Connie
    Our assignment: 1. state his purpose. 2. evaluate his story. 3. couple of ideas of how to create more WOM for event biz.
  • DebInAustin
    they have a cute web site.
  • DebInAustin
    are you doing this in groups?
  • MackCollier says
    Connie you are doing SUCH a good job with this! Thank you SO much!
  • DebInAustin
    OK, video seems to be back. Jackie is asking folks about purpose.
  • Connie
    battery low again - finishing our group exercise
  • DebInAustin
    no worries. I kind of thought so. No one is tweeting right now either.
  • DebInAustin
    waiting for Matt to bring me MamboBerry samples. I like their web site.
  • Connie
    He got some great ideas from the groups. Stopped at red light on way home. Traffic. :-(
  • Connie
    Took me 50 min to get downtown this morning. So glad I don't commute!
  • DebInAustin
    no kidding! That's crazy! I wish I were there. Next conference!
  • DebInAustin
    thank you again for plurking.!! This was great. Spike says Matt is bringing me samples!

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