Connie is plurking from SWOMfest esp for DebinDenver

206 responses to this plurk.

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  October 30, 2008 at 09:25 Connie opened w/ zombie dancers doing Thriller. Photos will be at flickr.com/photos/conniereece
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  October 30, 2008 at 09:34 Connie Check out Ben McConnell's red shoes.
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  October 30, 2008 at 09:37 Connie #1 indicator of growth "Would you recommend us?"
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  October 30, 2008 at 09:38 Connie Southwest Airlines is a WOM business.
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  October 30, 2008 at 09:40 Connie paying ppl to talk about you is buzz. WOM is a function of loyalty. Satisfaction. Retention. Word of Mouth. And that is sustainable.
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  October 30, 2008 at 09:41 Connie WOM. Evangelism. Ownership. (these are rungs on ladder)
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  October 30, 2008 at 09:43 Connie Design WOM into the DNA of your biz. 1. Fuse multiple insights.
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  October 30, 2008 at 09:45 Connie 2. Create radical value propositions.
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  October 30, 2008 at 09:49 MackCollier says Does Ben have his red Nike 'Word of Mouth' shoes on?
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  October 30, 2008 at 09:50 Connie 3. Create new benchmarks, new models.
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  October 30, 2008 at 09:50 BryanPerson says Trying Plurk again! What a great day -- and we're only just getting started.
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  October 30, 2008 at 09:51 BryanPerson says MackCollier: Not sure if they're Nikes, but they're funky red and orange.
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  October 30, 2008 at 09:51 Connie Mack, yep. Photo of Ben's shoes up on my Flickr. Love 'em!
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  October 30, 2008 at 09:52 MackCollier says I think that's them! Love those shoes!
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  October 30, 2008 at 09:52 BryanPerson says Connie: What was that third bullet point?
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  October 30, 2008 at 09:52 Connie hey, Bryan. Glad you joined us.
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  October 30, 2008 at 09:53 Connie check above, Bryan. I'm typing each one
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  October 30, 2008 at 09:53 Connie 4. Break the rules of delivery.
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  October 30, 2008 at 09:54 MackCollier says INSANELY jealous that I'm not there! (shaking fists)
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  October 30, 2008 at 09:55 BryanPerson says connie: Ahh, didn't know I had to refresh page to see new entries.
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  October 30, 2008 at 09:56 Connie Purpose. Guides everything you do.
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  October 30, 2008 at 10:06 BarbaraKB this looks like a fun Plurk thread... go Connie!
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  October 30, 2008 at 10:07 DebInDenver asks Connie, would the red stapler in the movie Office Space count as WOM? Before the movie Swingline never made red staplers, because of the
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  October 30, 2008 at 10:08 DebInDenver asks success of it in the movie, and so many people loving the scene with it, they started selling a red stapler.
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  October 30, 2008 at 10:08 DebInDenver asks this is great Connie! Thank you so much! BTW, I am doing my post today on WOM.
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  October 30, 2008 at 10:14 DebInDenver says sorry I just jumped on. I met someone for coffee this morning
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  October 30, 2008 at 10:15 DebInDenver says Connie if there is an "all my friends went to SWOMfest and all I got was this lousy t-shirt" t-shirt, would you send me one?
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  October 30, 2008 at 10:18 Connie espresso bar for breaks - having a mocha latte. They also have a DJ.
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  October 30, 2008 at 10:20 Tim Jackson Have fun, my dear friend.
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  October 30, 2008 at 10:22 MackCollier says Jackie was at SXSW getting ideas for how to 'make a boring business conf fun'. I knew she and Ben would have some winners cooked up 4 this!
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  October 30, 2008 at 10:36 Connie Jackie giving a shout out to DebinDenver!
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  October 30, 2008 at 10:36 MackCollier says w00t! Go DiD!
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  October 30, 2008 at 10:37 Tim Jackson WOOHOO! DiD in the hiz-ouse!
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  October 30, 2008 at 10:38 Connie Haley Rushing of Purpose Institute up next.
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  October 30, 2008 at 10:39 Connie btw Check swomfest.com to see if livestream available. They were working on it earlier.
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  October 30, 2008 at 10:42 DebInDenver says just got back from walking the dog. I will check for stream. Can I DM you if I have questions?
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  October 30, 2008 at 10:42 Connie Haley's firm is associated w/ GSD&M Idea City.
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  October 30, 2008 at 10:42 DebInDenver says OK! Video up and running!
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  October 30, 2008 at 10:43 BryanPerson says Haley Rushing has a cool title: chief purposeologist!
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  October 30, 2008 at 10:44 Connie Deb - absolutely. Send questions via dm on Twitter. Not checking other plurks or twitter but dm comes into cell.
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  October 30, 2008 at 10:45 Connie What is a purpse? Definitive statement about the difference you are trying to make in the world.
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  October 30, 2008 at 10:47 Connie Southwest Airlines: to give people the freedom to fly.SW was Haley's first client; has worked a/ them for a decade.
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  October 30, 2008 at 10:48 Connie they built an airline for 85% of the ppl who did not use air travel in the 1970's
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  October 30, 2008 at 10:50 Connie WholeFoods: to provide choices for nourishing the body, the community & the planet.
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  October 30, 2008 at 10:54 Connie Keep your eye on the prize & combat weapons of mass distraction. Purpose keeps you steady.
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  October 30, 2008 at 10:55 Connie purpose fosters meaningful innovation. Creates focus & inspiration necessary to create great ideas.
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  October 30, 2008 at 10:56 Connie purpose turns employees into evangelists.
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  October 30, 2008 at 10:59 Connie Purpose is a path to high performance. Purpose driven cos outperform gen Mkt 15:1
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  October 30, 2008 at 11:01 Connie Don't mess w/ Texas - word of mouth exponentially. Started as anti-litter campaign in 198os
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  October 30, 2008 at 11:03 Connie purpose + elegance = WOM. Halet has 3 case studies. See video won't be able to keep up.
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  October 30, 2008 at 11:07 Connie if you think an espresso bar for breaks was fun, wait till lunch. Flying Dog Brewery is here. Free beer w/ lunch.
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  October 30, 2008 at 11:08 Connie Jaxkie & Ben really know how to throw a conference. You should have been here, mackcollier!
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  October 30, 2008 at 11:21 Connie Low battery - will recharge at lunch.
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  October 30, 2008 at 11:33 Lloyd Lemons says sure appreciate your play-by-play!
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  October 30, 2008 at 12:56 Connie never had conf food this good - chicken enchiladas w/ salsa verde, melt in your mouth BBQ brisket, mashed potatoes w/ green chiles ...
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  October 30, 2008 at 12:57 Connie and beer from flying dog brewery- I'm trying the golden ale.
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  October 30, 2008 at 13:07 DebInDenver I am having pancakes! What time do the speakers re-convene (I have to walk Rudy after I eat.)
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  October 30, 2008 at 13:38 Connie we'll be getting started again in a few min. Running late after lunch. They gave us beer, what do they expect?
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  October 30, 2008 at 13:48 Connie Just had a musical game show to win T-shirts. Soooo glad I did not try out.
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  October 30, 2008 at 13:50 Connie Jackie now talking about networks. 20 yrs. ago we thought about broadcast networks.
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  October 30, 2008 at 13:51 Connie Network: a fabric or structure of cords or wires that cross (in person and online)
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  October 30, 2008 at 13:52 Connie trend is toward niche networks
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  October 30, 2008 at 13:54 Connie examples: Fiskars - great case study. niche market: scrapbookers. it's a very social activity.
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  October 30, 2008 at 13:55 Connie Brains on Fire interviewed hundreds of women, selecting 4 who became scrapbooking evangelists for Fiskars network, FiskATeers
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  October 30, 2008 at 13:56 Connie Nifty Fifty - 50 most active Fiskateers, brought them to San Antonio to meet face to face.
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  October 30, 2008 at 13:57 Connie just a social event, very powerful and emotional for them to meet -- couldn't believe a big corporation did that for them
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  October 30, 2008 at 13:57 Connie now have 5,000 Fisakteers in US. 2-1/2 year old program. 84% have told 2 or more ppl. 13% haave told 21 or more ppl. Wow!
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  October 30, 2008 at 13:58 Connie What's the ROI? Stores who hold Fiskateers-related events have seen 3-fold increase in sales.
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  October 30, 2008 at 14:00 Connie Maker's Mark (woo hoo, Jason Falls!) Ambassador program. Started as small company that sold to friends. As they grew, felt they lost touch
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  October 30, 2008 at 14:01 Connie w/ their customers. So they started a program to get their fans/enthusiasts into a community.
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  October 30, 2008 at 14:01 Connie You get biz cards w/ your name. And it has a barrel # -- and there is a barrel in KY that has your name on it. Jackie Huba is #555213.
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  October 30, 2008 at 14:02 Connie Ages for 6 years. When yours is ready, they will invite you to KY to sample it.
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  October 30, 2008 at 14:02 Connie Over 300,000 in program. 5,000 traveled to KY for annual reunion last year. Go thru factory tour and dip their own bottles in the wax.
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  October 30, 2008 at 14:03 Connie started a blog back in Feb. (see a post from Jason) Behind an age-verified wall but still get big response.
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  October 30, 2008 at 14:04 Connie 1% rule (content creators) 10% interact. 90% just read.
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  October 30, 2008 at 14:05 Connie Channel 9 from Microsoft
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  October 30, 2008 at 14:05 Connie 4.5m/month - 11,420 creators - 0.2%
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  October 30, 2008 at 14:06 Connie Quickbooks community - 100,000/month - .9%
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  October 30, 2008 at 14:07 Connie key is finding ways for ppl to participate w/ you.
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  October 30, 2008 at 14:07 Connie BTW, this was Jackie Huba presenting.
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  October 30, 2008 at 14:08 DebInDenver BTW- the video is way on the fritz, cutting out every couple of words, so can't follow her talk.
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  October 30, 2008 at 14:14 Connie Sean McDonald, head of conversations and communities, global communications, for Dell
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  October 30, 2008 at 14:14 Connie Deb, I just sent a DM to let them know.
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  October 30, 2008 at 14:14 Connie Dell gets 5,000 mentions online per day.
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  October 30, 2008 at 14:15 Connie Sean did branding and product marketing for Dell. Realized that value of marketing was establishing relationships not measuring transactns
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  October 30, 2008 at 14:16 Connie Telling story of Dell Hell. (Just google it.)
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  October 30, 2008 at 14:16 Connie Wearing a Dell T-shirt in line at HEB, people asking him questions and sometimes complaining -- who can I call to get this fixed?
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  October 30, 2008 at 14:16 Connie Started paying attn to customer service side of business.
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  October 30, 2008 at 14:17 DebInDenver thanks Connie. Still going on and now Sean is talking. It's really stressful to listen to video this way.
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  October 30, 2008 at 14:17 Connie WOM Culture, Break thru the Resistance
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  October 30, 2008 at 14:17 Connie core group of individuals who are passionate about doing business a better way.
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  October 30, 2008 at 14:17 Connie They're working on it, Deb.
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  October 30, 2008 at 14:18 Connie They're streaming via cell phone, so quality is not great to begin with.
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  October 30, 2008 at 14:19 DebInDenver thanks!
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  October 30, 2008 at 14:19 DebInDenver oh, I see.
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  October 30, 2008 at 14:20 Connie Word of mouth was always the standard to begin with. Things changed -- but why?
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  October 30, 2008 at 14:20 DebInDenver that explains the sound quality/volume issue- Sean is speaking louder, so can hear him well, but the previous two speakers had softer voices
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  October 30, 2008 at 14:20 DebInDenver so it was hard to hear them. Now I understand why.
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  October 30, 2008 at 14:21 Connie Culture - fear. How can you give up big budget you're using to get messages out on broadcast channels?
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  October 30, 2008 at 14:22 Connie Culture - disbelief. Ignorance. Don't believe ppl really make choices based on WOM.
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  October 30, 2008 at 14:23 Connie WOM - Good, Bad and the Ugly. What if they something bad about our products. (Slide: Dell Sucks!!!!!)
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  October 30, 2008 at 14:23 DebInDenver LOL about slide
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  October 30, 2008 at 14:24 Connie If you start bringing the concerns into the company, you can change the culture of the company.
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  October 30, 2008 at 14:25 Connie Open up the negatives. Let ppl see them where they occur in their natural state. Then show them what happens when you respond.
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  October 30, 2008 at 14:26 Connie What can a company do? 1. Listen 2. Join Conversations 3. Tell *your* story. 4. Collaborate with Stakeholders
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  October 30, 2008 at 14:26 Connie Are you taking an action based on what we talked about? (i.e. are you listening?)
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  October 30, 2008 at 14:27 Connie If you try to hijack the conversation, you're not listening.
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  October 30, 2008 at 14:28 Connie If you do first two, then you have oppty to tell your story. Not about a sales message.
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  October 30, 2008 at 14:28 Connie It is 10% Technology + 90% people and process.
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  October 30, 2008 at 14:30 Connie Showing people from Dell who are here at conf. 70,000 employees worldwide. Roots of company built on WOM w/ Michael Dell wanting to
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  October 30, 2008 at 14:30 Connie know what customizations ppl wanted when they were looking for PC. Got sidetracked along the way.
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  October 30, 2008 at 14:30 Connie Now back to trying to establish WOM and conversations with shareholders.
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  October 30, 2008 at 14:31 Connie Give ppl something to talk about. "I can't believe Dell read my comment ..."
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  October 30, 2008 at 14:31 Connie Attach WOM to your business xstructure. Use testimonials. Internal - employee feedback.
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  October 30, 2008 at 14:32 Connie Start small. Don't wait on budget. Fly under the radar if you have to. Smile more!
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  October 30, 2008 at 14:33 DebInDenver you know, my key question is- how do companies help employees become good at WOM, rather, fostering WOM.
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  October 30, 2008 at 14:33 Connie Product launch is all about WOM. May 28 - first pics of Mini online at Gizmodo. 375,000 views, 116 comments. June 3, WSJ picked up buzz.
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  October 30, 2008 at 14:37 Connie Deb, asked your question and he's answering.
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  October 30, 2008 at 14:38 Connie BTW, Sean is on Twitter -- smcdonaldatdell
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  October 30, 2008 at 14:39 Connie Ideastorm - have implemented about 200 ideas out of 10,000 submitted.
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  October 30, 2008 at 14:39 DebInDenver got it!
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  October 30, 2008 at 14:39 DebInDenver thank you!
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  October 30, 2008 at 14:40 Connie they do thank yous and let everyone know the disposition of the ideas. Most obviously can't be implemented, but they value the interaction.
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  October 30, 2008 at 14:42 Connie Twitter strategy about naming: personal + company name. Twitter is about individuals connecting with individuals. Company name doesn't work.
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  October 30, 2008 at 14:42 Connie How does Twitter help a company sell more stuff? (question from audience)
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  October 30, 2008 at 14:43 Connie Extends your messages to large audience. Sales - refurbished products sold on Twitter and snatched up quickly. So delivery channel as well.
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  October 30, 2008 at 14:48 DebInDenver video just caught up with your asking my question! Thank you!
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  October 30, 2008 at 14:48 Connie Work they are doing in their team, is it changing the culture of the company? Sean thinks so.
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  October 30, 2008 at 14:49 DebInDenver people probably don't think about the sales aspect.
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  October 30, 2008 at 14:49 DebInDenver crap, there went the video again. I am so glad you are plurking this! Thank yoU!
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  October 30, 2008 at 14:55 DebInDenver I think changing corporate culture is the biggest thing you can do for WOM. I hear so many bad stories about work environments that it does
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  October 30, 2008 at 14:56 DebInDenver impact my willingness to buy their product, and/or work with them.
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  October 30, 2008 at 15:10 Connie Deb, I just met Spike Jones from Brains on Fire. He says hello & sorry you couldn't be here.
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  October 30, 2008 at 15:12 DebInDenver that's cool! Did you ask to see his new tattoo?
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  October 30, 2008 at 15:24 Connie Didn't know to ask! He's got the eyebrow piercing going on.
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  October 30, 2008 at 15:25 Connie Trey Reeme is doing social media for credit unions.
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  October 30, 2008 at 15:25 Connie Don't be the mouth ... be the mouthpiece.
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  October 30, 2008 at 15:26 Connie Let your peeps tell your story for you Created campaign, Young & Free Texas. Launched a contest w/ job seach.
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  October 30, 2008 at 15:27 Connie Looking for a spokesperson for campaign. Will be hired to find free things to do and blog about them.
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  October 30, 2008 at 15:28 Connie First applicant got 200+ comments. Winner gets announced tomorrow. Submitted video application. D'Andre Upshaw.
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  October 30, 2008 at 15:29 Connie He's great!
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  October 30, 2008 at 15:29 Connie Align social media with your purpose: "Make loans for provident and productive purposes."
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  October 30, 2008 at 15:29 Connie Help the little guy. "Don't buy things you can't afford."
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  October 30, 2008 at 15:30 Connie History of credit unions is as a payday lender -- help people get from one paycheck to the next.
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  October 30, 2008 at 15:32 Connie College survival kit. When they get a student loan, get a free savings acct., bundle it w/ 0% credit card -- as long as they are a student.
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  October 30, 2008 at 15:33 Connie Had 12 solid candidates; chose 3 that they would be comfortable with no matter who was chosen. Then put it out to vote to community.
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  October 30, 2008 at 15:33 DebInDenver check out the tat twitpic.com/iukt
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  October 30, 2008 at 15:36 Connie YoungFreeTexas.com is the website.
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  October 30, 2008 at 15:38 DebInDenver I read about YoungFreeTexas when researching SWOMfest. Pretty cool!
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  October 30, 2008 at 15:39 Connie Q. Client has microsite. Do you try to control who can post on there?
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  October 30, 2008 at 15:40 Connie CU are in a regulated industry. Use best practices for corp marketing, have a moderation process for comments. Very quick response.
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  October 30, 2008 at 15:41 BryanPerson says connie: You left out the question about Trey's haircut!
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  October 30, 2008 at 15:42 DebInDenver I gave up on video. Still running Yaphet's talk. I will check it again in an hour, or so.
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  October 30, 2008 at 15:42 Connie Avg time spent on YFT site is over 6 min. Corp website is very fast in/out.
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  October 30, 2008 at 15:43 Connie 60-65 blog posts created in Oct. by the applicants for the spokesperson.
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  October 30, 2008 at 15:44 Connie product tie-in for YFT. Those who actually come to CU as result of campaign are measured.
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  October 30, 2008 at 15:45 Connie Getting emails from moms telling their kids this is a great job to apply for.
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  October 30, 2008 at 15:45 Connie An unexpected place where WOM happened.
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  October 30, 2008 at 15:47 Connie Jacob Boone from Mambo Berry is now in the "hot seat" -- doing a live case study w/ Jackie.
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  October 30, 2008 at 15:48 Connie All organic products, fruit juices, smoothies. In business 4 mos.
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  October 30, 2008 at 15:49 Connie how he came up w/ idea: never worked in restaurants, had seen a commercial for Discover card - pink berry.
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  October 30, 2008 at 15:50 Connie getting 1300 ppl/day w/ foot traffic ... had been wanting to do something different. next day tried to find a frozen yogurt place sim to
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  October 30, 2008 at 15:50 Connie pink berry. decided they could do something better. doing business out of truck/trailer. Airstream Cuisine is the biz model.
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  October 30, 2008 at 15:51 Connie purpose: to deliver quality healthy alternatives in a unique fashion.
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  October 30, 2008 at 15:51 Connie mamboberry.com
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  October 30, 2008 at 15:51 Connie peace, love and mamboberry
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  October 30, 2008 at 15:52 Connie story on website - about us - wife is creative; he is entrepreneur. Wanted to have a biz in town they love, and they could meet ppl.
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  October 30, 2008 at 15:53 Connie newlyweds start biz in hometown - that's the heart of the story
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  October 30, 2008 at 15:54 Connie has opportunity to talk to customers since business is not so busy yet. sees people almost on a daily basis.
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  October 30, 2008 at 15:54 Connie tries to talk to them all. yelp was big for ppl finding them. word of mouth is impt for them. always asks how ppl found out about them.
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  October 30, 2008 at 15:55 Connie Austin Chronicle (Austin alternative newspaper) did article on them.
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  October 30, 2008 at 15:56 Connie Jackie found them on Yelp and realized it was the van parked at the end of her street. Someone had given him Citizen Marketers to read.
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  October 30, 2008 at 15:56 Connie 19 reviews of Yelp, all 4 and 5 stars.
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  October 30, 2008 at 15:57 Connie has not done any advertising yet
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  October 30, 2008 at 15:58 Connie he is fully mobile so he can take his business anywhere. Luckenback last weekend for motorcycle rally.
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  October 30, 2008 at 15:58 Connie But then when he does that and ppl go to his regular site, they're mad that he's not there.
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  October 30, 2008 at 15:59 Connie now going to audience to brainstorm his purpose and story.
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  October 30, 2008 at 16:00 Connie typical customer: parked in bike shop lot. lot of Asian customers. lot of very fit, healthy ppl w/ bikes. gets college students.
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  October 30, 2008 at 16:00 Connie active, health-conscious people
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  October 30, 2008 at 16:00 Connie bulk of business not dependent on foot traffic; it is a destination
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  October 30, 2008 at 16:01 Connie We're asking Jacob questions now.
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  October 30, 2008 at 16:01 Connie Price points, $4-$6
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  October 30, 2008 at 16:03 Connie Who is the competition? Was one at Riverside & Congress; now out of business. Another place north at Parmer/Metric. (He's just south of
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  October 30, 2008 at 16:03 Connie downtown, I think)
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  October 30, 2008 at 16:04 Connie Competition has more choices on toppings. Jacob is limited by the interior dimensions of truck. Had to limit menu.
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  October 30, 2008 at 16:04 Connie Base of their product is White Mountain yogurt. (love that)
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  October 30, 2008 at 16:07 DebInDenver me too! I think it is hard for a yogurt place. We have a new one here- what are they going to do in Dec? We have some warm days, but I don't
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  October 30, 2008 at 16:08 DebInDenver see it as a winter food. I will eat ice cream froyo in winter, but not a lot of people will do that!
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  October 30, 2008 at 16:09 Connie Deb, they are doing more and more events. Our weather here is mild enough they can probably do stuff year-round.
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  October 30, 2008 at 16:10 Connie They also sell sandwiches and other food items, but their specialty is frozen yogurt and smoothies.
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  October 30, 2008 at 16:10 DebInDenver yeah, I figured that. Events are a good idea- especially after races- nothing would taste better!
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  October 30, 2008 at 16:11 DebInDenver good diversification...
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  October 30, 2008 at 16:12 Connie Our assignment: 1. state his purpose. 2. evaluate his story. 3. couple of ideas of how to create more WOM for event biz.
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  October 30, 2008 at 16:15 DebInDenver they have a cute web site.
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  October 30, 2008 at 16:15 DebInDenver OK!
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  October 30, 2008 at 16:15 DebInDenver are you doing this in groups?
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  October 30, 2008 at 16:31 MackCollier says Connie you are doing SUCH a good job with this! Thank you SO much!
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  October 30, 2008 at 16:35 DebInDenver OK, video seems to be back. Jackie is asking folks about purpose.
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  October 30, 2008 at 16:50 Connie battery low again - finishing our group exercise
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  October 30, 2008 at 16:54 DebInDenver no worries. I kind of thought so. No one is tweeting right now either.
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  October 30, 2008 at 17:01 DebInDenver waiting for Matt to bring me MamboBerry samples. I like their web site.
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  October 30, 2008 at 17:41 Connie He got some great ideas from the groups. Stopped at red light on way home. Traffic.
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  October 30, 2008 at 17:42 Connie Took me 50 min to get downtown this morning. So glad I don't commute!
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  October 30, 2008 at 17:51 DebInDenver no kidding! That's crazy! I wish I were there. Next conference!
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  October 30, 2008 at 17:52 DebInDenver thank you again for plurking.!! This was great. Spike says Matt is bringing me samples!
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  October 30, 2008 at 17:52 DebInDenver