| almostcool | says | wow, it's getting packed in here |
| george sackett | says | best seats are the ones down front . . . worth getting here ealy |
| almostcool | says | search is the 2nd most popular online activity, after email |
| almostcool | says | talking about google adwords, ppc. some Universities are getting into this area |
| almostcool | says | if you're going to do a PPC campaign, start it at the end of the month, and bid on less popular words/phrases |
| almostcool | says | eye tools research show that on google results pages, people rarely make it past the top 3 results |
| almostcool | says | and organic links are clicked much more than PPC |
| almostcool | says | average participant scans through 4-5 search result listings in 6.5 seconds, so page titles are very important |
| almostcool | says | most Universities already have a built-in strength for google page-rank, since they've been around for awhile with lots of links coming in |
| almostcool | says | avoid "click here" links - use nouns and descriptors for links instead |
| almostcool | says | www.google.com/support/webmasters/ for help |
| almostcool | says | page title is the most important factor on page-ranking, as it's the first thing that people see on the resuls page |
| almostcool | says | used for bookmark text and also answers the question "where am i" |
| almostcool | says | unfortunately validation doesn't factor into search results right now |
| almostcool | says | meta keywords have been abused and discredited |
| almostcool | says | avoid: image text, iFrames, flash, silverlight for content without text equivalents |
| almostcool | says | if you have the resources, your departments should determine critical keywords for their respective areas |
| almostcool | says | most searches are only 2 or 3 words, establishing key phrases that fit into short blocks (3-5 words) and using them will help rank |
| almostcool | says | consult google analytics to help you figure out the key phrases |
| almostcool | says | use google adwords to help build keyword lists |
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