george sackett says Oct 07, 2008 03:48PM best seats are the ones down front . . . worth getting here ealy
almostcool says Oct 07, 2008 03:58PM talking about google adwords, ppc. some Universities are getting into this area
almostcool says Oct 07, 2008 03:59PM if you're going to do a PPC campaign, start it at the end of the month, and bid on less popular words/phrases
almostcool says Oct 07, 2008 04:00PM eye tools research show that on google results pages, people rarely make it past the top 3 results
almostcool says Oct 07, 2008 04:01PM average participant scans through 4-5 search result listings in 6.5 seconds, so page titles are very important
almostcool says Oct 07, 2008 04:03PM most Universities already have a built-in strength for google page-rank, since they've been around for awhile with lots of links coming in
almostcool says Oct 07, 2008 04:05PM avoid "click here" links - use nouns and descriptors for links instead
almostcool says Oct 07, 2008 04:09PM page title is the most important factor on page-ranking, as it's the first thing that people see on the resuls page
almostcool says Oct 07, 2008 04:09PM used for bookmark text and also answers the question "where am i"
almostcool says Oct 07, 2008 04:12PM unfortunately validation doesn't factor into search results right now
almostcool says Oct 07, 2008 04:14PM avoid: image text, iFrames, flash, silverlight for content without text equivalents
almostcool says Oct 07, 2008 04:15PM if you have the resources, your departments should determine critical keywords for their respective areas
almostcool says Oct 07, 2008 04:18PM most searches are only 2 or 3 words, establishing key phrases that fit into short blocks (3-5 words) and using them will help rank
