almostcool says Oct 07, 2008 02:49PM he suggests moving to a blogging platform, so that it's easier to add multimedia, hook up to social media links, make it easy for writers
almostcool says Oct 07, 2008 02:50PM use bold, use <h1-6> tags, use lists to break things up and make them more digestible
almostcool says Oct 07, 2008 02:51PM most Universities are stuck in the standard system of long, boring news releases, which most people aren't going to read on the web
almostcool says Oct 07, 2008 02:56PM photos! multimedia! break up the traditional, long all-text release
almostcool says Oct 07, 2008 02:58PM because of the blogging format, they allow comments on their news releases
almostcool says Oct 07, 2008 03:00PM it's hard to get multimedia to go along with news releases, because traditionally writers and even professors don't often think of it
almostcool says Oct 07, 2008 03:01PM they have a couple Flip video cameras (which run about 150 dollars) that they check out and run around and get video with
almostcool says Oct 07, 2008 03:03PM edit: they actually have 10 Flip cameras. since they use the video for web-only, the lower quality isn't a major concern
smeranda says Oct 07, 2008 03:05PM lower quality wouldn't be future compatible, though? probably not a huge worry.
almostcool says Oct 07, 2008 03:10PM yeah, those sorts of videos won't have long legs, but i suppose if it's an ongoing story, then a more produced piece could be done
