| almostcool | is | in SAC8: News Releases 2.0: News Releases in the Social Media era |
Oct 07, 2008 - 02:34PM
| almostcool | is | in SAC8: News Releases 2.0: News Releases in the Social Media era |
| almostcool | says | mherzber is the presenter |
| almostcool | says | he suggests moving to a blogging platform, so that it's easier to add multimedia, hook up to social media links, make it easy for writers |
| almostcool | says | use bold, use <h1-6> tags, use lists to break things up and make them more digestible |
| almostcool | says | most Universities are stuck in the standard system of long, boring news releases, which most people aren't going to read on the web |
| almostcool | says | Social Media Release |
| saltybeagle | nice resource |
| almostcool | asks | how do you make University news sexy? |
| almostcool | says | photos! multimedia! break up the traditional, long all-text release |
| almostcool | says | because of the blogging format, they allow comments on their news releases |
| almostcool | says | they use Wordpress |
| almostcool | says | as a platform for news releases |
| almostcool | says | it's hard to get multimedia to go along with news releases, because traditionally writers and even professors don't often think of it |
| almostcool | says | they have a couple Flip video cameras (which run about 150 dollars) that they check out and run around and get video with |
| almostcool | says | edit: they actually have 10 Flip cameras. since they use the video for web-only, the lower quality isn't a major concern |
| smeranda | says | lower quality wouldn't be future compatible, though? probably not a huge worry. |
| almostcool | says | yeah, those sorts of videos won't have long legs, but i suppose if it's an ongoing story, then a more produced piece could be done |
| saltybeagle | says | excellent news site: news.ncsu.edu/ |
| almostcool | says | that site is so dang nice looking |
| almostcool | says | NICE daily site BU Today |
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