| smeranda | is | in APS8: Hello, Is Anyone Out There? Using Web Analytics to Understand Your Audience. #heweb08 |
Oct 07, 2008 -
09:34AM
| smeranda | is | in APS8: Hello, Is Anyone Out There? Using Web Analytics to Understand Your Audience. #heweb08 |
| smeranda | says | Popular session, standing room only |
| smeranda | says | If you have a website and no one comes to it, does the site matter? |
| smeranda | says | Web developers could put up a redirect of homepage to a porn site. Not even a chancellor/presidents speech would have that much impact!  |
| smeranda | says | First, decide what is important |
| daugustine | says | like pron |
| smeranda | says | Integrating dotedeguru with his presentation |
| smeranda | says | Average time on site doesn't track last page visited. |
| smeranda | says | Bounce rate means someone comes to your site and leaves right away. |
| smeranda | says | Moving to a subdomain counts as an exit. Actually you can change Google Analytics so this isn't the case. |
| saltybeagle | oooh, like moving from www to admissions doesn't count as an exit? |
| smeranda | says | edurank,nucloud.com is used to rank sites. Compare rankings of websites. Interesting, but broad measure. |
| smeranda | says | saltybeagle - yes. |
| smeranda | says | spend 10% of budget on tools, 90% on good people. |
| smeranda | says | SiteScan and WASP (firefox plugin) for checking tags. www.sitescanga.com/ |
| smeranda | says | Going over normal Google Analytics setup |
| smeranda | says | Profiles, filters, site search |
| smeranda | says | standardize data |
| smeranda | says | redirect www. to no www. or vica versa |
| smeranda | says | Don't forget to exclude on campus (when needed). |
| smeranda | says | Google Docs speadsheet online for creating Campaign URLs. |
| smeranda | says | I created an automatic PHP script when in Admissions to do this, should knock the dust off this and share. |
| smeranda | says | easier than a spreadsheet. |
| smeranda | says | site search is a great report. |
| smeranda | says | "this tells you what visitors can't find" I disagree, search is more than that. Many users default to search instead of standard nav. |
| smeranda | says | keyword report tracks what is searched for |
| smeranda | says | Page Titles are important for SEO |
| smeranda | says | #1 referring site 192.168.91.129 to Wofford... isn't that a UNL IP? |
| saltybeagle | says | 192.168.* would be internal network IPs, nearly all routers use those IP addresses for their local subnet routing |
| smeranda | says | Add the the hopeful destination to URL QS of 404 page so you can track down these pages in analytics. |
| smeranda | says | ah |
| smeranda | says | There is more to track than just your site (Facebook, LInkedIn, Offline Campaigns, etc...) |
| smeranda | says | Email... keep the stories short, send to website and track from there. |
| smeranda | says | email tracking still coming in weeks later. Not necessarily because of click in link, their cookie just hasn't been updated. |
| smeranda | says | One of the problems with GA that isn't fully explained. |
| smeranda | says | Use Feedburner and share this for blog tracking |
| smeranda | says | Many sites offer analytics on their services: YouTube, Facebook, etc... |
| smeranda | says | Kyle's rules: 1. Always be testing. 2. Don't get caught up in numbers. Look at the trends. |
| smeranda | says | 3. Setup a reporting schedule and track key metrics. |
| smeranda | says | 4. Set Goals |
| smeranda | says | Lot's of basic Q&A. |
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