Plurk

41 responses to this plurk (Jump to bottom)

  • smeranda says
    Popular session, standing room only
  • smeranda says
    If you have a website and no one comes to it, does the site matter?
  • smeranda says
    Web developers could put up a redirect of homepage to a porn site. Not even a chancellor/presidents speech would have that much impact! :-)
  • smeranda says
    First, decide what is important
  • smeranda says
    Integrating dotedeguru with his presentation
  • smeranda says
    Average time on site doesn't track last page visited.
  • smeranda says
    Bounce rate means someone comes to your site and leaves right away.
  • smeranda says
    Moving to a subdomain counts as an exit. Actually you can change Google Analytics so this isn't the case.
  • saltybeagle
    oooh, like moving from www to admissions doesn't count as an exit?
  • smeranda says
    edurank,nucloud.com is used to rank sites. Compare rankings of websites. Interesting, but broad measure.
  • smeranda says
    spend 10% of budget on tools, 90% on good people.
  • smeranda says
    Going over normal Google Analytics setup
  • smeranda says
    Profiles, filters, site search
  • smeranda says
    standardize data
  • smeranda says
    redirect www. to no www. or vica versa
  • smeranda says
    Don't forget to exclude on campus (when needed).
  • smeranda says
    Google Docs speadsheet online for creating Campaign URLs.
  • smeranda says
    I created an automatic PHP script when in Admissions to do this, should knock the dust off this and share.
  • smeranda says
    easier than a spreadsheet.
  • smeranda says
    site search is a great report.
  • smeranda says
    "this tells you what visitors can't find" I disagree, search is more than that. Many users default to search instead of standard nav.
  • smeranda says
    keyword report tracks what is searched for
  • smeranda says
    Page Titles are important for SEO
  • smeranda says
    #1 referring site 192.168.91.129 to Wofford... isn't that a UNL IP?
  • saltybeagle says
    192.168.* would be internal network IPs, nearly all routers use those IP addresses for their local subnet routing
  • smeranda says
    Add the the hopeful destination to URL QS of 404 page so you can track down these pages in analytics.
  • smeranda says
    There is more to track than just your site (Facebook, LInkedIn, Offline Campaigns, etc...)
  • smeranda says
    Email... keep the stories short, send to website and track from there.
  • smeranda says
    email tracking still coming in weeks later. Not necessarily because of click in link, their cookie just hasn't been updated.
  • smeranda says
    One of the problems with GA that isn't fully explained.
  • smeranda says
    Use Feedburner and share this for blog tracking
  • smeranda says
    Many sites offer analytics on their services: YouTube, Facebook, etc...
  • smeranda says
    Kyle's rules: 1. Always be testing. 2. Don't get caught up in numbers. Look at the trends.
  • smeranda says
    3. Setup a reporting schedule and track key metrics.
  • smeranda says
    4. Set Goals
  • smeranda says
    Lot's of basic Q&A.

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