| AmberCadabra | I'm having blog writers block. What would YOU guys like to see on the Brand Box? |
Aug 12, 2008 -
02:27PM
| AmberCadabra | I'm having blog writers block. What would YOU guys like to see on the Brand Box? |
| AmberCadabra | I'm hopeful to start doing some case studies of Chicago companies, so keep an eye out for those. |
| justinmwhitaker | Yesterday, Buzz Bin talked about internet fame != Smedia success. He did not say how you leverage internet success to S Media ROI. |
| AmberCadabra | justinmwhitaker ROI for social media is a big issue right now. We're all trying to better quantify and define what that means |
| AmberCadabra | I don't think the same old metrics apply, and we have to accept some softer metrics based on customer relationships |
| DebInAustin | says | is internal social media just as important to companies as external social media? Or could it be more important? |
| AmberCadabra | Deb, that's a great topic! Do you mean building communities/connecting employees to each other? That's an important issue. |
| justinmwhitaker | What is the difference? Ideally, a social media network for a company would connect employees and build a community. Lift the veil! |
| esonline | says | More companies are connecting socially internally, yet more companies are also tracking very closely what is being said on sites like Plurk. |
| esonline | says | Could expand on either point. |
| AmberCadabra | esonline I also think there are lots of companies who are anxious to get OUT into social media but are actually neglecting their internal |
| AmberCadabra | communities as somehow less relevant to their brand, which is a mistake. |
| sonnygill | Building your internal community first & fostering that conversation will only help when you get into your industry's external conversations |
| sonnygill | Well further than conversation, but understanding of what the company's focus is with SM/Bloggin/etc. Align your goals throughout. |
| DebInAustin | says | Amber I am thinking that by empowering employees with a strong internal SN that they will be more productive in terms of idea sharing, |
| DebInAustin | says | sharing docs, connecting different people within the organization |
| DebInAustin | says | and they must also be empowered to participate in the external because the company will benefit from that too- again idea exchange also will |
| DebInAustin | says | be good for sales people & engineers to be able to do research and also follow trends, find opportunities for partnership, etc. |
| Teeg | wonders | if experience with internal SNs would lead to more freedom for employees to use external SNs? |
| AmberCadabra | Great stuff, guys. Any of you have examples of companies building strong internal social networks? |
| Teeg | remembers someone was looking for a good internal SN program the other day and having problems finding one. |
| AmberCadabra | I put it out on Twitter - not that I'm expecting much but hey.  |
| DebInAustin | says | let me think about that. |
| Teeg | suggests a plurk asking for examples. Someone who hasn't seen this thread might know of some. I can plurk it too if you'd like. |
| AmberCadabra | I'll do that Teeg, and would love a hand! Thanks. |
| Teeg | says | You're welcome! |
| naomimimi | says | take a peek at intel's system. they are a client of my former employer and investing ALOT in social media and an internal network |
| naomimimi | says | you can find most of them on twitter. take a peek at my twitter page. britto, anne rodkins, bryan rhodes, all intel. |
| DebInAustin | says | seerysm might have some ideas, but I think she is traveling as I having seen a plurk from her for a while. |
| esonline | says | Internal social networks can be a touchy subject as nothing in the workplace is really "off the record". But like DebInDenver said - |
| esonline | says | for info sharing, problem solving, etc... can be an awesome tool. |
| MackCollier | says | Amber check out Best Buy's Blue Shirt Nation, Dell has an internal version of Ideastorm for employees only, LinkedIn has internal Wikis |
| AmberCadabra | naomimimi thanks! Will def. Check out intel |
| esonline | says | Abbott Labs used, at least while I worked there, a software program called "SameTime", which worked off Lotus Notes and was like an IM for |
| MackCollier | says | Amber I just tweeted Dell's Lionel Menchaca and Richard Binhammer to give you the name of Dell's internal socnet |
| esonline | says | their employees. It was internal. |
| AmberCadabra | esonline ah, you worked at Abbott huh? That's interesting that they did that. |
| AmberCadabra | MackCollier thank you! |
| DebInAustin | says | Amber, sent you a couple of articles. |
| AmberCadabra | Thanks Deb! |
| sonnygill | this plurk makes me smile, what an influx of thoughts, ideas and help from the community |
| AmberCadabra | sonnygill no kidding. that's a post in itself. |
| Connie | Dell's internal socnet is called Employee Storm. The one you need to talk to is Caroline Dietz. Would be a great interview for your blog. |
| Connie | I've heard her speak and she's very open about how they had to change the corporate culture at Dell & the role Employee Storm played. |
| AmberCadabra | connie thank you! I may indeed try and reach out to her. |
| Connie | If you can't get in touch with her, let me know. I think she's LinkedIn with me. |
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