AmberCadabra Aug 12, 2008 02:27PM I'm having blog writers block. What would YOU guys like to see on the Brand Box?
AmberCadabra Aug 12, 2008 02:31PM I'm hopeful to start doing some case studies of Chicago companies, so keep an eye out for those.
justinmwhitaker Aug 12, 2008 02:32PM Yesterday, Buzz Bin talked about internet fame != Smedia success. He did not say how you leverage internet success to S Media ROI.
AmberCadabra Aug 12, 2008 02:36PM justinmwhitaker ROI for social media is a big issue right now. We're all trying to better quantify and define what that means
AmberCadabra Aug 12, 2008 02:35PM I don't think the same old metrics apply, and we have to accept some softer metrics based on customer relationships
DebInAustin says Aug 12, 2008 02:39PM is internal social media just as important to companies as external social media? Or could it be more important?
AmberCadabra Aug 12, 2008 02:41PM Deb, that's a great topic! Do you mean building communities/connecting employees to each other? That's an important issue.
justinmwhitaker Aug 12, 2008 02:45PM What is the difference? Ideally, a social media network for a company would connect employees and build a community. Lift the veil!
esonline says Aug 12, 2008 02:46PM More companies are connecting socially internally, yet more companies are also tracking very closely what is being said on sites like Plurk.
AmberCadabra Aug 12, 2008 02:47PM esonline I also think there are lots of companies who are anxious to get OUT into social media but are actually neglecting their internal
AmberCadabra Aug 12, 2008 02:48PM communities as somehow less relevant to their brand, which is a mistake.
sonnygill Aug 12, 2008 02:50PM Building your internal community first & fostering that conversation will only help when you get into your industry's external conversations
sonnygill Aug 12, 2008 02:50PM Well further than conversation, but understanding of what the company's focus is with SM/Bloggin/etc. Align your goals throughout.
DebInAustin says Aug 12, 2008 02:52PM Amber I am thinking that by empowering employees with a strong internal SN that they will be more productive in terms of idea sharing,
DebInAustin says Aug 12, 2008 02:53PM sharing docs, connecting different people within the organization
DebInAustin says Aug 12, 2008 02:52PM and they must also be empowered to participate in the external because the company will benefit from that too- again idea exchange also will
DebInAustin says Aug 12, 2008 02:54PM be good for sales people & engineers to be able to do research and also follow trends, find opportunities for partnership, etc.
Te-ge wonders Aug 12, 2008 02:54PM if experience with internal SNs would lead to more freedom for employees to use external SNs?
AmberCadabra Aug 12, 2008 02:55PM Great stuff, guys. Any of you have examples of companies building strong internal social networks?
Te-ge Aug 12, 2008 02:56PM remembers someone was looking for a good internal SN program the other day and having problems finding one.
Te-ge Aug 12, 2008 02:57PM suggests a plurk asking for examples. Someone who hasn't seen this thread might know of some. I can plurk it too if you'd like.
naomimimi says Aug 12, 2008 03:07PM take a peek at intel's system. they are a client of my former employer and investing ALOT in social media and an internal network
naomimimi says Aug 12, 2008 03:08PM you can find most of them on twitter. take a peek at my twitter page. britto, anne rodkins, bryan rhodes, all intel.
DebInAustin says Aug 12, 2008 03:08PM seerysm might have some ideas, but I think she is traveling as I having seen a plurk from her for a while.
esonline says Aug 12, 2008 03:08PM Internal social networks can be a touchy subject as nothing in the workplace is really "off the record". But like DebInDenver said -
MackCollier says Aug 12, 2008 03:11PM Amber check out Best Buy's Blue Shirt Nation, Dell has an internal version of Ideastorm for employees only, LinkedIn has internal Wikis
esonline says Aug 12, 2008 03:15PM Abbott Labs used, at least while I worked there, a software program called "SameTime", which worked off Lotus Notes and was like an IM for
MackCollier says Aug 12, 2008 03:15PM Amber I just tweeted Dell's Lionel Menchaca and Richard Binhammer to give you the name of Dell's internal socnet
AmberCadabra Aug 12, 2008 03:20PM esonline ah, you worked at Abbott huh? That's interesting that they did that.
sonnygill Aug 12, 2008 03:30PM this plurk makes me smile, what an influx of thoughts, ideas and help from the community
Connie Aug 12, 2008 05:37PM Dell's internal socnet is called Employee Storm. The one you need to talk to is Caroline Dietz. Would be a great interview for your blog.
Connie Aug 12, 2008 05:36PM I've heard her speak and she's very open about how they had to change the corporate culture at Dell & the role Employee Storm played.
Connie Aug 12, 2008 11:28PM If you can't get in touch with her, let me know. I think she's LinkedIn with me.
