Beth Harte shares @JasonFalls and I have been debating who should own SM...PR or Mktg. What say you intelligent Plurke

Beth Harte wonders Jul 21, 2008 01:49PM

if she should keep commenting on his blog...She feels like a comment hog!
Connie Jul 21, 2008 01:52PM

Better check that out. It's the topic of the panel we proposed for SXSW.
miketempleton says Jul 21, 2008 01:53PM

I like Tom O'Brien's quote, 'PR is by definition a broadcast function.' Social media is a tool for engaging customers. That's marketing.
gwfrink3 feels Jul 21, 2008 01:56PM

there is no single, right answer. Varies depending upon where the required skills are resident. If my knee must jerk, however, marketing.
pchaney says Jul 21, 2008 01:57PM

But, PR is public "relations," which denotes building relationships. The new PR is that don't you agree?
frankmartin Jul 21, 2008 01:58PM

This debate is so old school it misses the point of New Media, which will cut across all aspects of companies: ,Marketing, PR, Cust Service.
frankmartin Jul 21, 2008 01:59PM

We need NOT to put it in a little box of yesteryear's definition!
Connie Jul 21, 2008 02:02PM

Thank you, FrankMartin. It goes BEYOND any box you can try to put it in.
Beth Harte says Jul 21, 2008 02:03PM

BINGO frankmartin! I just think there are so many stereotypes on both sides! I just don't want a broad brush stroke that it should be PR
Beth Harte says Jul 21, 2008 02:03PM

By that I mean only PR. I am a marketer and a PR person. Maybe I am odd. But I do *listen* and not just participate in one-way comm.
pchaney says Jul 21, 2008 02:06PM

I heart what frankmartin said.
Beth Harte says Jul 21, 2008 02:07PM

Keep it coming folks! I want to hear from all sides! B2B, B2C, Community Comm, etc. SM even effects HR, just look at glassdoor.com!
Connie Jul 21, 2008 02:12PM

For social media and HR, look no further than Plurk's own seerysm.
gwfrink3 says Jul 21, 2008 02:14PM

I'm with you, frankmartin. Those little boxes can be deadly. Ya gotta have order, without breaking your own legs with chop logic decisions.
frankmartin thinks Jul 21, 2008 02:15PM

it's easier for us to understand something new if we can classify it in one place or another.
frankmartin thinks Jul 21, 2008 02:16PM

also that social media will transcend our meager abilities to control or classify or own it.
frankmartin thinks Jul 21, 2008 02:18PM

All of us should get together at the first conference opportunity to brainstorm this in detail. In person.
MackCollier says Jul 21, 2008 02:18PM

go Bret, it's your birthday
frankmartin thinks Jul 21, 2008 02:18PM

Lewis - with social media, let us agree that we will be Shaw's definition of "unreasonable men"
KDFrawg says Jul 21, 2008 02:19PM

being a democratic type of guy, I think it should be owned by social media users.
Beth Harte says Jul 21, 2008 02:20PM

Hmmm, me thinks this is an ongoing debate. Yes! FrankMartin, it needs to be debated in person. And, there are too many boxes.
Beth Harte says Jul 21, 2008 02:21PM

MackCollier, you are just freakin' hilarious, aren't you?! Bret Harte...signing off! (Jason felt bad about that!)
Beth Harte says Jul 21, 2008 02:22PM

BTW, what I can't get through my thick head is how pure, straight up PR folks think they know more about a market than a marketer.
Beth Harte says Jul 21, 2008 02:22PM

Can someone help me see that side of the coin? Perhaps then I will be less resistant to see Jason's argument as valid.
frankmartin Jul 21, 2008 02:23PM

Beth, everybody thinks they know everything about marketing! sigh...
Beth Harte says Jul 21, 2008 02:23PM

I am actually going to have lunch with Steve Lubetkin (PodcastSteve) to discuss this further.
JasonFalls says Jul 21, 2008 02:24PM

Great additions to the discussion. Too much of the above points have been addressed on the blog, but I enjoy all of your perspectives.
Beth Harte says Jul 21, 2008 02:25PM

jasonfalls, plurk is about conversation...I didn't want to hog up your blog w/comments...and I wanted other perspectives.
Beth Harte says Jul 21, 2008 02:27PM

frankmartin and scellura I think you are right. SM will be the force behind NEW communications, marketing, PR, etc .
frankmartin Jul 21, 2008 02:28PM

I read the blog bethharte - we will be having many more conversations on this topic...there is much still out there.
Beth Harte says Jul 21, 2008 02:29PM

I guess my views are jaded by always being in marcom and always handling the mashup of PR, marketing, comm, etc.
Beth Harte says Jul 21, 2008 02:30PM

That's why I was so intrigued by Jason's post...and why I want to hear other other companies handle it.
frankmartin Jul 21, 2008 02:31PM

not jaded bethharte. Influenced.
Beth Harte says Jul 21, 2008 02:31PM

Frank, I hope so. I am willing to learn more and see all perspectives...it's not good to be in a bubble...or box...
MackCollier says Jul 21, 2008 02:32PM

Beth I see Jason's point that in general it needs to fall under the umbrella of the people that are n charge of the company's coomunications
MackCollier says Jul 21, 2008 02:33PM

but for now, Brian's point is more relevant, the people that understand these tools and how they relate 2 the bottom line should handle them
Beth Harte says Jul 21, 2008 02:33PM

Mack, I agree with that...but I don't think those folks are just always the PR folks.
Beth Harte says Jul 21, 2008 02:33PM

That was my only point.
Beth Harte says Jul 21, 2008 02:35PM

Thanks all for commenting...
Connie Jul 21, 2008 02:35PM

I think you almost have to take it case by case. Each company is different.
frankmartin Jul 21, 2008 02:35PM

Hmph. I think they are hardly EVER the PR folks
Beth Harte says Jul 21, 2008 02:42PM

Connie, agreed! I like Brian Solis' point (people that understand these tools and how they relate 2 the bottom line should handle them)
Beth Harte says Jul 21, 2008 02:42PM

We can thank JasonFalls for stirring the pot! His post was in my head all weekend long! Darn him!!
Beth Harte says Jul 21, 2008 02:43PM

okay, here's another angle (and maybe this is why I am stuck too). My PR students are usually 3rd/4th year. They come to Intro to PR..
Beth Harte says Jul 21, 2008 02:44PM

and Writing for PR. And I always make them do a media kit. So I say, what kind of PR work do you want to do?
Connie Jul 21, 2008 02:44PM

Ike Pigott nailed it in comment #1 and echoed by Brian Solis later on ...
Connie Jul 21, 2008 02:44PM

Social Media gets owned by whomever plants to bug in the ear of the CEO/COO, & is willing to assume responsibility for the risks of failure.
Connie Jul 21, 2008 02:44PM

(the above was a quote from Ike, not me)
Connie Jul 21, 2008 02:46PM

My thinking (and that of our proposed SXSW panel) is that over time a new silo will evolve, Social Communications, that will redefine
Connie Jul 21, 2008 02:45PM

existing responsibilities between PR/Marketing/Comms.
Beth Harte says Jul 21, 2008 02:48PM

Most want to work for a corp or agency.
Beth Harte says Jul 21, 2008 02:48PM

But, they have never had a business class. They don't know the diff. between B2B, B2C, gov't, community, etc.
Beth Harte says Jul 21, 2008 02:50PM

Social Communications...
Beth Harte says Jul 21, 2008 02:51PM

Man, I wish I was going to SxSW, would love to hear your panel Connie!
Beth Harte says Jul 21, 2008 02:51PM

Any other suggestions on who to read that has covered this topic?
Connie Jul 21, 2008 02:52PM

Well, we have to get selected first. Voting begins on August 8. You will be invited to help promote us.
Connie Jul 21, 2008 02:55PM

Beth, I just started a new del.icio.us tag for "socialcommunications" - and as I find good stuff it will get tagged as such.
Beth Harte says Jul 21, 2008 02:56PM

Cool Connie! I'll check it out, thanks!
Connie Jul 21, 2008 02:57PM

I need to apply it retroactively to some links. Geoff Livingston and Valeria Maltoni are good to follow for this topic.
Beth Harte wonders Jul 21, 2008 02:57PM

if here career has been limiting...i.e. in seeing all angles of this great debate. Hmmmm....
Connie says Jul 21, 2008 02:58PM

we all bring our own backgrounds to the discussion, and mine is largely from a non-corporate perspective.
Beth Harte says Jul 21, 2008 02:59PM

that's true...
JasonFalls is Jul 21, 2008 03:02PM

astonished at the sheer volume here. You folks are fantastic.
AmberCadabra Jul 21, 2008 03:04PM

Wow ok a lot to digest here, but I agree that the people who know it and are passionate about it should be a big part of it
AmberCadabra Jul 21, 2008 03:04PM

but I say "amen" to frank martin that we have to start drawing different lines instead of our old classifications
vargasl says Jul 21, 2008 03:06PM

very cool Connie! This subject stirs all of us. Great to see such passion!
Connie Jul 21, 2008 03:08PM

JasonFalls - Plurk is incredible for generating lots of great comments and allowing more in-depth discussion of topic in short time.
Beth Harte says Jul 21, 2008 03:10PM

JasonFalls...you are witnessing the value of Plurk...and all it's great plurkers!
Beth Harte says Jul 21, 2008 03:11PM

Amber, I totally agree! I am wondering how long that will take...I hope in my lifetime! And who will lead it? B2B? B2C? What companies?
Beth Harte says Jul 21, 2008 03:12PM

Valeria's blog is awesome because she touches on every aspect of a company. Conversation has no boundries!
AmberCadabra Jul 21, 2008 03:15PM

Beth, ok, you need to stop asking me hard questions before I've had my second cup of coffee.
Beth Harte says Jul 21, 2008 03:27PM

Sorry Amber! You know me, I like to spark debate.
AmberCadabra Jul 21, 2008 03:32PM

I know!! I love it. I'm just behind the 8 ball when i'm sleepy. Cocktail hour, now that's a different story
Beth Harte shares Jul 21, 2008 03:41PM

sncr.org/ Gonna read up!
Connie Jul 21, 2008 03:45PM

SNCR is a good organization. I have wanted to go to their big conf. every year in April but too pricey.
Kellye_Crane says Jul 21, 2008 04:02PM

Beth, you're right that PRs should get more biz education in school. I think universities are failing them in that regard.
Kellye_Crane says Jul 21, 2008 04:04PM

I always joke that I got my business education "on the street." Successful PR does require business strategy and understanding.
Beth Harte says Jul 21, 2008 04:35PM

Kellye_Crane, exactly my point. Thank you for stating it so concisely!
Beth Harte says Jul 21, 2008 04:35PM

And welcome to Plurk Kellye_Crane!
Kellye_Crane says Jul 21, 2008 04:54PM

Thanks for the welcome, Beth!

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