| Beth Harte | says | Screeching in from the Tour de France on his Masi Bike, I give you Tim Jackson & Social Media: It's the Conversation Stupid! |
Jul 17, 2008 -
09:56PM
| Beth Harte | says | Screeching in from the Tour de France on his Masi Bike, I give you Tim Jackson & Social Media: It's the Conversation Stupid! |
| Tim Jackson | Welcome all to the latest Plurkshop! |
| Tim Jackson | Hopefully this will prove as educational as entertaining. |
| JHipkin | says | hi |
| Beth Harte | says | Hi Tim! Looking forward to it! |
| Tim Jackson | We're discussing Social Media and the importance of conversation tonight. |
| MackCollier | says | Guys if you are viewing this on Plurk Page, make sure you refresh it manually, or you can follow TimJackson and watch it on timeline! |
| Tim Jackson | There has been a lot of recent debate over the issue of "Conversation vs Broadcast" communications. |
| MackCollier | says |  Beth's intro! |
| Tim Jackson | Many of us here have discussed this particular dynamic relative to Twitter vs Plurk. |
| Beth Harte | says | TimJackson, you mean like a monologue?!  |
| Tim Jackson | Where Plurk is viewed by many as more conversational and Twitter is seen as more of a broadcast tool. |
| MackCollier | says | Tim, Twitter feels more 'broadcast' to me lately, Plurk seems more 'social' |
| Tim Jackson | Yes, Beth... which was brilliantly executed. |
| Tim Jackson | Yes Mack, I would totally agree. |
| Tim Jackson | KMunse- precisely. |
| Tim Jackson | Plurk, due to it's format or users, is more conversational. |
| Beth Harte | says | why, thank you. Amazingly, I am getting more convos on Twitter...or at least more back & forth tweets. |
| Tim Jackson | Twitter remains more of a tool of broadcast communications. |
| JHipkin | feels | twitter is more mini blog, as advertised, vs Plurk which is conversation |
| Beth Harte | says | Tim, would you consider Twitter a traditional marketing application then? |
| Tim Jackson | Beth- I bet you are, after challenging the status qou- good for you! |
| JHipkin | thinks | Twitter can have convo like a blog w/ comments but it's not as dynamic as Plurk |
| AmberCadabra | I feel like there's a bit of elitism on Twitter, too. |
| MackCollier | says | ok Tim I saw this happen yesterday, but I think Plurk hold great potential 4 companies as a feedback mechanism, due 2 threaded conversations |
| Beth Harte | says | But Jhipkin, the polite behavior of blogging is that you should respond to comments left. That doesn't happen on Twitter. |
| AmberCadabra | Totally agree with Mack. |
| Tim Jackson | Beth- I think Twitter is very much an effective tool for broadcasting message, but less effective for engaging people. |
| servantofchaos | says | and it is much harder to follow conversation on Twitter ... esp if you don't follow all the players |
| Beth Harte | says | Twitter is like an online diary...IMHO. |
| Tim Jackson | I agree Mack. I have certainly used those conversations to great effect on my blog. |
| AmberCadabra | Gavin, that's so true. I find myself scrambling to summize people and follow the whole thred |
| JHipkin | says | Twitter works better as a marketing app |
| Tim Jackson | Here's a great example; this was our best year ever w/ Masi- 66% above our budgeted sales. I believe that SM plays a role. |
| sonnygill | Twitter to me provides tons of info thrown at your face. |
| AmberCadabra | I don't mind the sharing of great stuff. I mind people using it as a medium to brag about followers. *coughcoughscoblescoughcough* |
| MackCollier | says | Tim do you have ANY way of tying ANY set percentage of those sales directly back to SM? |
| Trinkit | asks | twitter works? |
| AmberCadabra | Tim, are you tracking any feedback about how people are hearing about you? |
| MackCollier | says | I know it's VERY messy, but if you could it would be huge |
| Beth Harte | says | I had a lot of feedback that some folks don't like e-conversations. Do you think cos. would fall into that category? It's not comfortable? |
| servantofchaos | says | TimJackson of course ... with so much conversation swirling around in an ambient way there is less need to interrupt |
| Tim Jackson | I still rely heavily on the feedback on my blog to help craft what I do with the brand- it is key to my plans. |
| acnatta | says | hey folks - looks like fun so far |
| AmberCadabra | LOL Trinkit sometimes |
| onepinktee | thinks | broadcast isn't bad and its place |
| Trinkit | says | social media will always improve marketing. People want their friends to succeed. If you're a nameless company, noone cares. |
| AmberCadabra | BethHArte I think opening themselves up to honest feedback that they can't ignore is a big fear factor for most cos |
| Beth Harte | says | Tim, great example. How would you begin to measure that? |
| Tim Jackson | Mack, I can't neatly quantify my claim, BUT I do hear frequently from consumers who say they saw something on blog that inspired purchase |
| MackCollier | says | I still use Twitter to share links with my followers, that could be called broadcasting |
| AmberCadabra | Trinkit there's a lot to be said about the way SM humanizes companies. |
| acnatta | says | it is MackCollier but isn't it a necessary evil? |
| acnatta | says | don't you need something to talk about sometimes |
| MackCollier | says | Tim I have talked to Dell about this as well, they are SURE that SM has helped, but can't get a specific number |
| Beth Harte | says | AmberCadabra, agreed. But I got the sense that some people just don't like to converse online. Which is okay. |
| AmberCadabra | MackCollier I think of broadcasting as more self promotion. Tweeting on behalf of others is more sharing, IMO |
| JHipkin | says | even in it's broadcast form it allows people / bloggers / marketers to put a personality out there |
| sonnygill | Its meant to create transparency |
| Donna Tocci | Tim - do people you talk with prefer one method of your SM empire over another? Blog, video, podcast, plurk etc? |
| Trinkit | says | AmberCadabra exactly, and people are -in general- good and want other people to succeed, but, a company name alone abstracts the image. |
| Beth Harte | says | Companies just can't ignore the fact that they will *need* to converse online sooner than later. |
| MackCollier | says | Amber and Andre, I get what you mean, I dont consider it really 'broadcasting' as well |
| servantofchaos | asks | so what comes first? do brands CREATE a conversation or RESPOND to one that has already started? |
| Tim Jackson | Yes, it is very hard to find exact numbers. But I do hear from consumers, retailers, distributors and sales reps who tell of things... |
| GHollingsworth | says | JHipkin but what is a personality if there's nothing to engage with it? |
| JHipkin | says | it's often the only chance a brand has to talk to a limited degree but talk to the interested |
| Tim Jackson | that they saw on the blog. |
| Beth Harte | has | to agree with AmberCadabra: Tweeting on behalf of others is more sharing. |
| Trinkit | says | a recent trend online is the hatred of corporations and large companies. Large companies protecting themself and neglecting customers. |
| GHollingsworth | says | I think brands can initiate, but they need to listen and understand the conversation/criticism first. |
| Trinkit | says | companies that become more personal are more trustworthy as they -seem- to have the good of their customer at heart (IE they listen) |
| Tim Jackson | Donna- (HI!)- I hear from all camps. People who like all, some, one. It's tough, though I think the blog is the most popular. |
| MackCollier | says | Tim have you seen any increased SM activity among your competitors? |
| Beth Harte | says | servantofchaos, I think they need to listen and respond first. |
| miketempleton | says | I think that brands need to LISTEN and RESPOND to conversation first, then start their own later on. |
| Trinkit | says | So, when a company reveals itself as vulnerable and 'human' it does alot, social media does alot to present that. |
| acnatta | says | a big part of the conversation is listening to figure out what's going on |
| JHipkin | asks | timothyday huge in a good way or just too much? |
| GHollingsworth | says | the hatred of corporations isn't new, it's just more vocal now with far more tools to spread the message |
| Tim Jackson | Gavin- PERFECT question! A great way to start is to get involved in a conversation and grow from there. My friend Donna knows about that. |
| servantofchaos | says | bethharte ... so with TimJackson -- how did that start? Was it MasiGuy first or was it responding to already active discussion/need |
| JHipkin | says | listening is important for sure but engagement makes it work |
| miketempleton | says | people are already talking about companies, so now its their responsibility to listen, share and converse with those people. |
| onepinktee | thinks | some brands do pseudo-conversation like SWA on Twitter |
| Tim Jackson | Mack- yes, there has been a little growth in the industry, but it is still very small so far. |
| onepinktee | thinks | but SWA has shown me they only half-listen |
| GHollingsworth | says | corporate transparency builds trust in a brand, it breeds believability in that brands message |
| MackCollier | says | Gavin I can state that I had never heard of Masi until I met Tim |
| Tim Jackson | However, I have been asked to be a panelist in some seminars at our industry tradeshow to introduce SM to more people. Many have no idea. |
| acnatta | asks | is there a magic formula as to how much we should be listening before talking TimJackson? |
| nowsourcing | says | hey all. I'm going to go against the grain and say that Twitter isn't going anywhere soon. It's got an audience... |
| servantofchaos | says | MackCollier ... so it comes back to the personal brand being on loan to the corporate brand |
| MackCollier | says | Tim I still think that many are completely clueless about SM. We are still the 1 percenters |
| nowsourcing | says | not only that, but when you couple it with good client and search tools, it is much improved. I still learn lots about my brand there. |
| Teeg | remembers that autocomplete doesn't work during Plurkshops. |
| Tim Jackson | Greg- YES! That is a big thing in my opinion. Keeping the marketing spew to a minimum and just engaging people is better long term strategy |
| GHollingsworth | says | in my experience a lot of it stems from paranoia and not wanting to acknowledge criticism, or at least allow it to be recognized internally |
| Donna Tocci | Tim's right, the industry as a whole isn't too into SM. Tim is at the head of the pack for sure. I'm always surprised that more haven't |
| JHipkin | says | there are lots of products w/ names pretending to be brands. Convo build relationships which creates unexpected brand value |
| Donna Tocci | looked at his success and jumped in. Their loss as he continues to take more of their share of the marketplace. |
| GHollingsworth | says | what I have been trying to do is convince the old skool DM'ers that SM is the ultimate form of Direct Marketing |
| Tim Jackson | AC- buddy, I wish I knew what it was, but my feeling is that once you are comfortable being in the space, it is safe to create your own area |
| Teeg | says | when Sony was called out for their DRM, instead of apologizing, they fussed about the techies who found the problem. |
| Trinkit | says | A tiny bit distracted, but bottom line is social media makes companies seem like people, and people generally like personal deals. |
| Beth Harte | says | what about Gavin's Question: so it comes back to the personal brand being on loan to the corporate brand? |
| Tim Jackson | Greg- yes, but here's the big thing; if you aren't in the conversation about your failures, you have no way to defend or explain. |
| GHollingsworth | says | Trinkit exactly, SM allows a company to put the face of a real person on their brand, not just a spokesperson |
| Tim Jackson | Engaging people and working around real/ perceived issues will give you the chance to make it better- if not perfect. |
| Donna Tocci | bethharte, in some cases, yes. Tim is his own brand at this point. People identify with him as much, if not more so than Masi. |
| miketempleton | so what about companies that seemingly have no or limited customers/audience online? How does a company empower more to join in? |
| acnatta | says | so it's basically being creating an evangelist identity right Greg? |
| GHollingsworth | says | Tim - I know, but convincing people that they need to embrace criticism in all forms is not always an easy sell |
| JHipkin | says | old school DMer here SM is a great tool to build relationship but so so good at selling something |
| Teeg | TimJackson You also have to be willing to admit to your failures and try to fix them though. Sony is a good example of the opposite. |
| servantofchaos | says | it means that we need a closer alignment between personal and corporate values |
| Beth Harte | says | it's just like crisis comm, if you are always honest, the media won't come busting down your door the next time. They'll listen. |
| Tim Jackson | Beth/ Gavin- I had never even commented on a blog when I created Masiguy & then sent a press release to our industry mag. |
| Teeg | miketempleton I think it's more a matter of finding who is online. They're there, you just need to know how to reach them. |
| GHollingsworth | says | acnatta - not an identity, it's about creating an evangelist. People don't like marketers (ask Bill Hicks) they don't trust marketers |
| MackCollier | says | JHipkin, directly, I agree. Indirectly, it can work wonders |
| sonnygill | as communitymgr brought up earlier, its about Brand Reputation Management |
| Trinkit | says | miketempleton, I'm not sure what you mean, have an example? Any company can create an online presence that's beneficial. |
| Tim Jackson | They ran the story the next day online... and THEN I told my bosses what I'd done. AFTER... it was a little weird. But they asked... |
| Tim Jackson | "what's a blog?" |
| Beth Harte | says | DonnaTocci does that only work with consumer brands? What about B2B? A thought leaders brand borrowed by his company? |
| Tim Jackson | The rest is "history" of sorts. |
| miketempleton | Teeg, I hear you there, just seems difficult sometimes, especially when an industry seems old and stodgy (financial institutions). |
| acnatta | says | so you'd still need a person though to do it and someone folks can trust and talk to |
| Connie | *is just listening; did this session in real life today*  |
| GHollingsworth | says | Jhipkin - but we don't know if it's a great selling tool or not, it's too hard to measure it's effects directly. |
| Tim Jackson | When the blog made into the New York Times 2 yrs ago during our major tradeshow, they suddenly "got it". |
| MackCollier | says | LOL Connie! |
| miketempleton | I work for a B2B company that services credit unions, but we have a hard time reaching and getting those people to participate. |
| Teeg | says | miketempleton The bank in Australia that was spamming websites found out where their customers were...the hard way. |
| acnatta | says | hey Connie!  |
| GHollingsworth | says | acnatta - yes, in fact you probably want more than one person if at all possible. Consumers have a voice and they want to be heard |
| Beth Harte | says | Tim, that is a great story. So, how long did it take to build up a readership? How else did you get the word out? |
| miketempleton | Teeg, haha. I think ultimately for us it comes down to exposure and education. We have to find the customers AND educate them on SM |
| Donna Tocci | bethharte - could work for either. Depends on the personality, IMHO. |
| Teeg | miketempleton are you trying to reach the credit unions themselves online or their customers? |
| JHipkin | SM is a great way to get the message out w/out spending a fortune to people who by their nature communicate |
| AmberCadabra | JHipkin very true. and those people are some of your BEST assets if they're a fan of your brand |
| MackCollier | says | JHipkin right, some of the best value in SM comes from interacting with others on a site like this, not on your blog |
| Beth Harte | says | miketempleton, do you need to educate customers on SM or just give them a way to be a part of your company's community? Blog, forum, etc? |
| Tim Jackson | Beth- I mostly just blogged for myself and kept doing it as the readers spread, but mostly I think it grew organically through commenting. |
| Donna Tocci | miket - I hear you. I think that in the B2B area people may be timid to say their mind on a blog etc with "big brother" watching. Not sure |
| Tim Jackson | I spend a lot of time in the community- though less lately with all I've had going on- and that spread things around. |
| JHipkin | ambercadabra they certainly are generally speaking 80% of sales come from 20% of customer. You want the haevy users on board |
| acnatta | says | I've been experiencing that recently here. Some of the best "sellers" of the hyperlocal are email subscribers who I've spoken to |
| GHollingsworth | says | right on the money Mack. I've gotten more out of the two plurkshops i've done than from any meeting i've ever been through |
| acnatta | says | online or over the phone/in person |
| miketempleton | Not many credit unions are familiar with SM, so we are trying to engage them with our blog and encourage participation. |
| Beth Harte | says | what would you say is a "normal" (hate to say norm) time period for a blog to build readership (B2B). A blog w/value that is... |
| Tim Jackson | Plus it helped to get mentioned repeatedly in the biz mags. I also got a big boost during the Tour 3 yrs ago, by doing my "coverage". |
| AmberCadabra | jhipkin yep, but it's amazing how many cos are still thinking "mass" instead of "critical mass" |
| Connie | Good news from being at workshop today, all this social networking stuff is beginning to be a little more mainstream. |
| JHipkin | engagement is key SM allows brands to engage with constituents |
| Tim Jackson | It got linked from about 40+ sites/ blogs and really been growing then. |
| Donna Tocci | I think they feel they can't be themselves when it's in a B2B setting. A mold we'll have to bust down. |
| Connie | I mean, I taught a workshop at a search engine marketing conf. My session very well attended because breakfast keynote stressed importance. |
| GHollingsworth | says | JHipkin, shouldn't the heavy users be the easiest to get on board? THey are already engaged, it's getting the others to engage that matters |
| Teeg | says | miketempleton Have you tried using quotable e-mails? Even people who don't know anything about blogs know how to forward an e-mail. |
| JHipkin | donnatocci aren't there people involved in the B2B sales process? |
| AmberCadabra | There's still a misconception by cos that if they're using an SM TOOL, they're doing SM. i.e. if I put my press releases on my blog, it's SM |
| miketempleton | DonnaTocci, I think you're right. In the B2B setting, they're just used to reading, not responding and interacting. |
| Teeg | says | mikethompson Have you tried using quotable e-mails? Even people who don't know what a blog is, know how to hit the forward button. |
| Beth Harte | says | MikeT, it might help to do a post w/another fin. company showing how they use SM (a successful co). I find like follows like. |
| AmberCadabra | Greg but the engaged people are part of what helps FIND the non-engaged people |
| Teeg | says | arrrgh, not sure how I double sent that. |
| miketempleton | Teeg, we've started including clips from the blog in our weekly email and its bringing some traffic, but still slowly. |
| MackCollier | says | it's not about the tools, it's about the connections that the tools help facilitate |
| servantofchaos | says | One of the big opportunities in B2B is to begin hosting expert communities ... got to find the value drivers |
| Donna Tocci | JHipkin, yes, but SM is different. In a B2B setting you see fear of that same ole same ole...losing control of the message.... |
| Connie | Tim, evidently your blog was one of the first in your industry. Have Masi's competitors seen what you'e doing and followed suit? |
| AmberCadabra | Exactly, Mack. that's something we have to keep educating about. |
| GHollingsworth | says | Amber - True, but like I said, they should be easy to get on board. THe highly engaged are evangelists in waiting |
| Donna Tocci | saying something "wrong". It's an education thing. We, as the "gurus" need to educate. That's all. |
| AmberCadabra | Gavin, that's a super great point. Do you have good examples of folks doing that, or are they still learning how? |
| Tim Jackson | MikeT- Yes, it is more of a challenge probably, but it can be done. Soliciting feedback can engage people & get them dialoging. |
| miketempleton | bethharte that's an interesting idea. It seems that people are willing to learn, they just don't get it yet. |
| Tim Jackson | Connie- yes, there are new ones out there... though still not really all that many. |
| davidalston | here now and trying to catch up. Great discussion. |
| AmberCadabra | Hey David! welcome. |
| MackCollier | says | please kmunse |
| Donna Tocci | MikeT - exactly! |
| davidalston | Hey Amber. |
| GHollingsworth | wishes | plurk had auto-pagination |
| Connie | In my session today I used some of our examples from previous plurkshop about ROI ... Return on Involvement. |
| JHipkin | donneTocci cos need to get over that and give people a chance to engage. It may take time but the one who do will be influencial |
| servantofchaos | says | I think most are still learning how ... but the tech communities seem to get it |
| miketempleton | Since we've talked about old DM vs new SM, what are the thoughts on using direct mail, email, etc. to promote and engage ppl in socmed? |
| Teeg | says | Hi David! |
| Tim Jackson | Connie- I wish more would honestly. I want conversation to grow. It would benefit the industry if there was more talking, not yelling |
| davidalston | connie how did it go over? |
| Beth Harte | says | MIkeT, I think alot is fear...what if I comment? I might get in trouble. I reprimanded someone back in 2001 for a blog post. No rules then. |
| Connie | And asked the point blank question: What is the cost of not participating? Loss of market share to competitor who does. |
| Teeg | miketempleton I think it depends on who you're trying to engage. |
| davidalston | Tim, unfortunately their is an entire industry built on yelling |
| miketempleton | servantofchaos you're dead on. Tech communities have it in the bag, its other industries that are taking longer to adapt. |
| beminedesign | thinks | businesses need to catch up with customers. We don't want to be shouted at any more. They aren't so sure conversation will work. |
| Donna Tocci | JHipkin - sometimes it's not the companies. It's the people in them. Mgmt may ok it, even encourage it, but getting people to engage |
| Donna Tocci | is | another thing all together. Kind of like what Mike T is saying |
| Connie | A lot of people nodded at that question of whether they could afford *not* to participate. Seems like that argument is beginning to stick. |
| acnatta | says | conversation is the only way right now - I'd rather be spoken with than spoken to |
| servantofchaos | says | MikeTempleton the trick is to treat SM as part of an integrated campaign that reaches your participants via multiple touchpoints |
| miketempleton | bethharte, a lot of it is fear, I agree. They don't know what to do with the power of conversation. 'Huh? I can respond?' |
| GHollingsworth | says | miket - the problem with mixing dm and sm is that the use of dm brings dm measurement into the equation |
| Beth Harte | is | thankful she's in the tech community...fingers crossed for a successful blog.  |
| davidalston | miketempleton - social media is unfortunately a "you gotta do it to get it" kind of thing eh |
| AmberCadabra | Connie do you think they're starting to see the perceived "risk" as being worth it, in order to lead rather than follow? |
| acnatta | says | they're definitely scared |
| Tim Jackson | David- true, but it has been hurting the industry, as a whole, not helping it grow."A high tide raises all boats." |
| Beth Harte | is | MikeT or even how to respond. Rule: Don't post an ad for your product in a comment. |
| Connie | Teeg, more and more they are seeing that they aren't the first to take the plunge. |
| Connie | And I teach that starting a blog is not necessarily the right point of entry into social media. |
| MackCollier | says | Connie I am seeing a big interest in hearing about case studies, I think that's a sign that interest in SM is rising |
| templestark | The problem w/ Twitter at the moment is the only 10 pages to go back-so I at least don't want to push others out of the way w/ my inanity. |
| gwensutton | says | good evening all, just stopped by to say hello. |
| Beth Harte | asks | Tim Jackson for an example... |
| AmberCadabra | Connie amen to that. It's the most common and identifiable tool, so everyone figures they need one. |
| miketempleton | davidalston, very true. I realize it will just take time, but *others* don't see that right away. |
| acnatta | says | definitely, it's still about the tools that are available and the target group's comfort level with them |
| servantofchaos | says | davidalston though you can use marketing metrics to help them "get it" -- decreased cost of customer acquistion, improved customer sat etc |
| davidalston | tim jackson - the tough part is spreading the word. It's a one at a time kind of battle in many ways isn't it. |
| GHollingsworth | says | Connie, I agree. Unfortunately blogs are the most notable socmed form, so for many it's the only socmed form they know |
| Connie | Amber, yes. I think we're moving toward that tipping point -- not that more companies are actually doing social media yet ... |
| Tim Jackson | David, yes it is my friend. I began another blog, a group one, that addresses marketing and issues in the biz... |
| Connie | But more companies are *thinking* about doing social media. They're reading about it, sending employees to conferences. |
| JHipkin | says | cos should put a toe in to try. Learn by doing. The risk is low the potential high. |
| Beth Harte | asks | Connie, what's a good entry point? Commenting on other blogs? Any other entry points? |
| templestark | too much evangelism as if SM is the second coming is damaging. it's another tool. Sorry AmberCadabra  |
| Connie | May still be a while before they adopt it, but I counsel that they dip their toes in the water, so to speak. |
| davidalston | servantofchaos - yes, you are right. Also case studies can help too. |
| miketempleton | starting a blog just to have one is wrong. It's got to fit your objectives. I believe strongly in identifying goals & aspiring towards them. |
| Tim Jackson | ...hoping to start open dialog. Instead, I got brands camping on the blog to monitor, not participate. When their brand is mentioned...\ |
| Tim Jackson | they'll sit there for days. |
| AmberCadabra | templestark I completely agree with you, actually. It's one tool in the box, not the silver bullet. |
| Tim Jackson | Beth- example of what? Sorry...  |
| GHollingsworth | says | templestark - it's not a silver bullet, yes, it's another tool, but with the potential to be amazingly effective if utilized properly |
| templestark | connie et al. it's a shame blogs are thought of as passe already by many. |
| acnatta | says | that is a shame templestark because it's still a great way to drive a conversation |
| Connie | I used three E's to talk about the process of getting involved in social media and used the analogy of a business networking event. |
| GHollingsworth | says | nice answer AmberCadabra |
| JHipkin | says | it's a tool that can engage the heavy user who can move the business |
| servantofchaos | says | MikeTempleton ... yes and measure. Even if your objectives are off, it helps to know this. You have to measure |
| AmberCadabra | And to be perfectly honest, I think SM is a bit "buzzy" right now and will eventually get assimilated into the overall mktg picture |
| templestark | thinks | it's a different conversation - small cocktail chatter or in comfy couches talking about things, life improvement (W.ev that means) |
| Connie | Mack, agree that wanting to see case studies indicates interest in social media on the rise. |
| Trinkit | says | AmberCadabra, I disagree. It's a hard thing to explain, but, the current generation is cynical, jaded, and tired of traditional marketing. |
| Beth Harte | says | Tim it was something you said to Gavin, can't find it now. Thanks anyway! |
| davidalston | reminds me of the old saying "people will always choose to deal with people they like" - and you get to know people with conversation. |
| servantofchaos | says | AmberCadabra yes, we have to move away from the divide around SM and the rest of our marketing efforts |
| templestark | thanks for replies. i just sort of jumped right in |
| AmberCadabra | Trinkit let me clarify: it will REDEFINE what marketing is. |
| Trinkit | says | AmberCadabra, they've been advertised since day 1 in this totally BS way, social media and marketing leads to word of mouth and more |
| JHipkin | thinks | ambercadra is right SM will be absorbed as other media have been |
| Connie | Tim, good point about brands using blogs as reputation monitoring tools, but then they need to take next step & join convesation. |
| Trinkit | says | AmberCadabra, trustworthy advertisements. I think social media -is- a kind of silver bullet and will be king of the hill in the future. |
| Tim Jackson | Amber- good point. My bosses liked the attention my blog got so much that they mandated that our new corporate sites be redone with blogs. |
| GHollingsworth | says | Trinkit I have to disagree, the current generation will hear if the message is delivered properly, Apple for instance |
| Tim Jackson | The new sites will be launching soon and the blog will be the home page. Radically different approach for us. |
| acnatta | says | sweet TimJackson |
| AmberCadabra | It's the realization that SM is what marketing *should* be in most cases, all along. Term for the overall integration of dialogue into mktg. |
| Connie | Tim jackson - w00t for site redesign w/ blog as home page! |
| templestark | likes | what davidalston said A LOT. |
| AmberCadabra | Tim I'm doing the same with my own (little) site. It just makes sense now. |
| servantofchaos | says | But then I also think that Marketing should get more voice/recognition at the Board level and that happens rarely |
| JHipkin | says | some cos have been trying to generate convo w/ customer thru DM. SM makes t easier. |
| Tim Jackson | Yes- product is not getting the spotlight, the personality of the brands is getting the spotlight. |
| davidalston | Tim, any predictions on how the change to the site will change the way people interact with you? |
| MackCollier | says | Tim will you be handling the blogs? Group or just you? |
| AmberCadabra | Gavin, uh huh. It happens rarely, and i think that contributes to a lot of ignorance about what works |
| GHollingsworth | says | Davidalston hit the nail on the head, people don't like marketers, they like people who they feel they can trust |
| Tim Jackson | Gavin- I agree and we have seen a little shift with our brands to allow that to happen. |
| templestark | a whole different conversation i'll look for answers elsewhere but "Social media" seems to encompass a lot that I don't think applies. |
| Donna Tocci | Tim - that's exciting stuff! Congrats!!! |
| GHollingsworth | says | Trinkit - Of course you do, that's exactly what they want you to think. Apple appears different because they deliver the message correctly |
| davidalston | thx templestark |
| Connie | acidcookie, jump on in |
| AmberCadabra | acidcookie Absolutely! Welcome. |
| Tim Jackson | David- I predict it will become much more dynamic. I see fewer website emails coming and comments instead ON the site. |
| Tim Jackson | Mack- each of us Brand Managers will handle our own blogs. So that means I'll have another blog to work on. |
| templestark | as always, creators and consumers usually have different outlooks. We think of it as creators more perhaps? ?? |
| Teeg | says | Welcome acidcookie! |
| Beth Harte | says | I am having my customer service team get more involved with SM and some marketing for that exact reason. People trust them. |
| JHipkin | says | having worked w/ them Apple is still very product oriented. Convo is a by product of their great products not something they drive |
| GHollingsworth | says | Trinkit - THe Mac OS didn't make them trendy, it was lifestyle marketing and they did it very well with the iPod |
| Connie | Awesome accomplishment, Tim. Sounds like you're responsible for a culture shift at Masi. |
| servantofchaos | says | a colleague noted that he has seen a 27% drop in email since he started using Twitter -- for internal and external discussion |
| Tim Jackson | Donna- thanks! And we did get some money for my pet project of creating a video component as well. |
| AmberCadabra | JHipkin, I have to disagree with that. I think Apple is a MASTER of driving conversation. |
| Beth Harte | says | TimJackson, that's great! To me that means folks feel comfortable enough to leave a comment, knowing you'll respond. Kudos! |
| GHollingsworth | says | Trinkit - THat's what I was trying to imply, they're not different, but they sell themselves as being different and better |
| davidalston | tim - do you see the next stage evolving into a more formal community environment (Jive Software thing etc...) |
| Tim Jackson | Connie, yes, maybe. But I think I just made enough noise and got enough of the right attention that my sister brands weren't. |
| JHipkin | says | ambercadabra it's not intentional. |
| Connie | Interesting stat, Gavin, about Twitter and email. Lots of talk about that at the conf. today. Big influx of ppl on Twitter. |
| Donna Tocci | Tim - any rough timeline on this fabulous launch? You know I like to use your successes as examples in presentations! |
| AmberCadabra | timJackson congrats on a real sea change for your brand; big accomplishment! |
| GHollingsworth | says | Trinkit - Maybe so, but it didn't alienate 1 million people from buying the iPhone in 1 day last week did it? |
| JHipkin | says | Apple is very focused on producing great product. The convo comes as a result. |
| AmberCadabra | JHipkin Steve Jobs getting on stage and doing his infamous blockbuster launches is every bit intentional. |
| Tim Jackson | David, I'm not really sure where it will head yet. I'm still feeling my way around it all. But that is part of the process I share on blog. |
| AmberCadabra | I agree that their product is noteworthy to start with, which helps. But they know exactly how to tap the evangelists they have. |
| Beth Harte | says | But is Apple talking back to anyone? Participating? I am asking only because I don't know... |
| GHollingsworth | says | Steve Jobs is a master salesman and a master marketer. |
| JHipkin | says | it's about the products. The convo comes. Not saying it's a bad thing just, for them, a by product. |
| templestark | RE: companies -conversation to be effective via SM has to not only exist but respond. If answers / changes are forthcoming, trust arrives. |
| Beth Harte | says | Amber, that is obvious, they do tap in. |
| davidalston | tim - count me in too on using any case studies of Masi as well - would love to see them |
| miketempleton | I love when sites use blogs as the main portion of their site, but only when they actually use it. |
| Connie | "still feeling my way around," Tim said. And that's something companies have to understand. There won't always be immed. answers. |
| GHollingsworth | says | good question bethharte, I don't really know. |
| Tim Jackson | Donna- not sure yet, but soon. We have to get thru our sales mtg first and then we will be finishing touches. The rough skeleton is done. |
| servantofchaos | says | BethHarte I think AmberCadabra was right - Apple DRIVE conversation but don't participate |
| DebInAustin | says | well you people sure are rolling along! |
| templestark | icopanies who give a little get more from me, so even if their products aren't the best jhpkin - I'm likely to go with CO |
| GHollingsworth | says | Trinkit - who knows, I'm trying to follow so many threads it's hard to keep track of it all.  |
| templestark | ... Co |
| Beth Harte | says | Does anyone have an example of a blog as a homepage? (In case I can't wait for Tim's big unveiling) |
| templestark | !@#$ sorry .. COs that work with me |
| AmberCadabra | Connie Tim SM is a living,breathing thing that needs to be nurtured. There is no "perfect" and feeling it out is critical |
| JHipkin | says | GTG dinner is ready. Have fun. |
| Teeg | says | Hi Deb! |
| miketempleton | bethharte www.lavarow.com |
| Beth Harte | says | So is Apple participating in SM if they are conversing? They might as well use Twitter! Har... |
| davidalston | the days of messages with "guidance systems" to hit targets are over. No longer target marketing, now target listening and engagement |
| Tim Jackson | Connie, yes. My blog had 20- 30 readers/day for months. Now it's more like 500- 1100 (depending on content). But it took time. |
| GHollingsworth | says | Have a great night JHipkin |
| Tim Jackson | And it meant getting out in the community a lot. But it has worked. |
| acnatta | says | I like that davidalston |
| templestark | LOVE apple, what other success stories are out there, similar? |
| miketempleton | plus with the way blogs ping search engines, building a site on a blog platform is SEO heaven |
| Tim Jackson | Now MSM come to me when they see something on the blog. |
| DebInAustin | says | I like that term target listening |
| servantofchaos | says | BethHarte a friend's agency has a blog as a homepage now stickyads.com.au/ |
| AmberCadabra | David I'm putting that on a plaque. |
| Beth Harte | says | Thanks MikeT, I have never seen that before...not sure my company would go in for something like that...Maybe in a few years. Love it. |
| Tim Jackson | I have two reviews of products being done because the editors read the blog! |
| Connie | "still feeling my way around" - and that is done in public, on the blog, not inside company walls. Makes many ppl nervous. |
| davidalston | bethharte - Apple is an interesting case - they've almost evolved to the highest level - rabid community supporting itself. |
| GHollingsworth | says | templestark - is Apple really a socmed success story? They create conversations, but they don't participate in them, is that good or bad? |
| Donna Tocci | but Tim, you said something earlier that is so true...you promoted the blog at every opportunity in a "mainstream" way - print, in person.. |
| servantofchaos | says | thanks folks ... time for lunch -- will check back in later  |
| GHollingsworth | says | davidalston - good point, but does that mean they can remove themselves from the convo.? |
| davidalston | ambercadabra - as long as the plaque is a real cheesy one from the 70's |
| Donna Tocci | you worked at it. Some companies think they can just create a blog and it will instantly be popular w/out any additional work |
| DebInAustin | says | there is something like idol worship going on with Apple. It's like we all fell for the Jedi Mind trick. Not that it wasn't worth it... |
| miketempleton | speaking of reviews, here's an FI website employing product reviews www.americafirst.com/reviews/ |
| acnatta | says | traditional marketing is still important |
| GHollingsworth | says | perhaps I should have said " should they remove themselves from the convo.? |
| AmberCadabra | Greg I think they're a better example of cust. evangelism than SM per se |
| Connie | Apple is not social media success story; they are word of mouth success story. |
| JHipkin | says | that's it, Apple rabid community supporting itself. Apple feeds the frenzy w/ great products but doesn't directly drive the convo. GTG |
| acnatta | says | but it's become more important to figure out ways to get that same social media engagement with it |
| DebInAustin | says | or is Apple just really good at listening to what their customers have been saying all along? |
| AmberCadabra | David with brass and knotty pine? You got it. |
| Beth Harte | says | Night Jhipkin, thanks for participating! Great stuff! |
| GHollingsworth | says | acnatta - I agree completely, there are still hundreds of millions of people who are not involved in social media |
| Tim Jackson | Donna- yes. MSM is not dead yet and still has great reach in many ways. As Mack said earlier- we're still the 1%'ers. |
| davidalston | Greg - I totally agree. However I would argue customers control 99% of apples brand and defend it to the death. Its pretty amazing. |
| Connie | thinks | we need to move away from conversation as a buzz word. |
| acnatta | says | is engagement the buzz word then |
| davidalston | When apple launches something new it just food for the fan base. It gets totally consumed. Rare example. |
| Teeg | says | DebinDenver actually, that's something that even apple fans will tell you, Steve Jobs at least isn't that good at listening. |
| GHollingsworth | says | regardless of the iPhone launch results, Apple has managed to create a community of evangelists that is more powerful than any ad |
| AmberCadabra | Connie How do you do that? Is there a better way to define conversation, or is it about executing and not just talking about it? |
| Beth Harte | says | Donna, that goes back to an earlier Plurkshop, using trad. mktg to promote implemented SM and vice versa. |
| GHollingsworth | says | davidalston - they do indeed, but Apple would have to do something pretty terrible to break that loyalty at this point. |
| Donna Tocci | bethharte, I'll have to look up the transcript on that. This is my first Plurkshop! |
| templestark | @ Greg. connie. Isn't word ofmouth the ultimate AND original social media ?? |
| DebInAustin | says | Teeg I have heard that Jobs isn't good at listening. That's why I used the Jedi Mind trick analogy. He says it's cool and we all go for it. |
| Connie | I think Apple is the exception, not the rule, and not applicable to most businesses considering social media. |
| davidalston | isn't it ironic that one of the biggest social networks - Facebook - is nearly impossible to converse with. How do we let them do this? |
| Tim Jackson | Donna- "success", however defined can not be expected over night- as you know.Some cos have a hard time w/ that thought. |
| Beth Harte | says | Donna, www.plurkshops.com, all the goodies are there. |
| GHollingsworth | says | Trinkit - I would have thought so, but it didn't seem to bother people too much. At least not the million people who spent $200 more fri. |
| acnatta | says | davidalston it's gotten much better thanks to Facebook IM and better access to the messaging/inbox function |
| DebInAustin | says | davidalston I have always wondered that about Facebook. If you aren't on it constantly and looking at various apps your convo moves slow. |
| Beth Harte | says | acnatta, extactly! 'how do they let us know they're listening' |
| acnatta | says | but it's still not set up easily for most folks to use |
| templestark | As someone already said, Apple in a lot of areas - is at another level in products, especially, but it's very loyal fan base. |
| Teeg | says | davidalston Many SNs are impossible to converse with. Digg and Sphinn have had issues with some of their big users over that. |
| Beth Harte | says | conversation is two-way. Is engagement two-way? |
| davidalston | I agree Greg. Apple is just one small voice amongst thousands of "Apple voices". The Grateful Dead of corporate brands. |
| Connie | Templestark, semantics perhaps but you cannot divorce social media from technology. WOM was original maketing method; SM helps amplify it. |
| GHollingsworth | says | Trinkit Teeg - If you don't count Quicktime, I'm 100% Apple free |
| templestark | That's why I was curious about other companies, or heck maybe just rock bands DRIVEN and/or enhanced by SM. |
| acnatta | says | you need two or more people to engage and interpret |
| DebInAustin | says | bethharte I would think engagement is two-way, but one party may be only listening/asking questions, not presenting info. |
| templestark | NB: Went to friend Davidalston on twitter and plurk - and he'd beaten me to it on plurk at least |
| Tim Jackson | Beth, I think that engaging & conversing are so similar, they have to both be two-way. How can you engage w/o convo? |
| davidalston | teeg - more good examples. Social network brands not living the social media (conversations) way they actually live off of. Bizarre. |
| GHollingsworth | says | davidalston - ugh, I hate jam bands, but it's a good comparison. IT's the trip that never stops |
| Beth Harte | says | Engagement doesn't need to be a conversation per se? |
| Connie | Disagree about engagement -- you can be engaged with content without conversation. |
| Beth Harte | asks | is Mack off watching Burn Notice?! |
| davidalston | templestark - I'm quick on my feet Back atcha on Twitter now. |
| Beth Harte | asks | Connie, can you expand? I think that's what I said engagement doesn't equal convo. |
| DebInAustin | says | bethharte what if someone is watching you give a presentation? I'd call that engagement- as long as their not IM'ing people! |
| templestark | connie, i defer because i don't know answer on tech / SM relationship. i heard about Twitter vie e-mail - is that still tech. or just life? |
| GHollingsworth | says | Trinkit - okay, so I'm 99.5% Apple free. I'm just too lazy to get rid of quicktime, too many people use it |
| Tim Jackson | I just can't personally see "engaging" a community w/o "conversing" w/ it as well. Maybe I'm more of a freak though... |
| miketempleton | Connie, that's what we are struggling with. People are coming and reading our blog, but without conversation we feel at a loss. |
| davidalston | connie - good point. In fact another layer - lurkers watching conversation can be engaged in it as content. |
| DebInAustin | says | don't be hard on yourself. |
| GHollingsworth | says | bethharte - Burn Notice is on? Holy crap, I gotta go, oh wait, Tivo to the rescue. |
| acnatta | says | no, I think that's about right TimJackson |
| acnatta | says | though sometimes they can engage in social media without talking |
| Beth Harte | says | I like Connie's example: you can be engaged with content |
| Teeg | davidalston it's also a complaint I've heard about SU since it was brought out by ebay. I think big business trend is away from listening. |
| acnatta | says | they can digg or vote and not leave a comment - unfair for those wanting feedback but possible |
| DebInAustin | says | a lot of cultures count listening as engagement. And it is important, but they always switch roles. Iisten you talk, you listen I talk. |
| GHollingsworth | says | i would agree TimJackson, I find it hard not to engage, but i think everyone here probably feels that way |
| Tim Jackson | I understand the point that listening is engaging, but if we're talking about a strategy for a brand- it has to be more active to me. |
| Teeg | says | davidalston I bet if you asked the lurkers though, they may be engaged, but don't feel involved. Lurking always feels outside the talk. |
| Connie | You can measure engagement by how long someone spends reading content, if they click to othe pages on site, download file, etc. |
| miketempleton | It's also interesting that after enough time, lurkers eventually become participating members. It just takes em longer to join in. |
| DebInAustin | says | does anyone know what percent of online users use social bookmarking sites? That is a confusing concept for a lot of people, so wonder. |
| Beth Harte | says | Folks, it's 11:05 with over 425 plurks...do we go on or fade into the sunset? |
| GHollingsworth | says | why don't we ask the lurkers, there have got to be some somewhere. Do any of the lurkers have anything to add? |
| Connie | Perhaps engagement precedes conversation, determines whether someone will become involved enough to have conversation. |
| Tim Jackson | Connie great point, so what's better; number of visitors or page loads? |
| DebInAustin | says | so do the lurkers then contribute something after the fact to close the loop on engagement, like tell others about what they observed? |
| GHollingsworth | says | I'm fading into the sunset, have a good night everyone. |
| Beth Harte | says | kmunse does a tree fall in the woods if noone hears it?  |
| miketempleton | I've read other PlurkShop scripts before, but never felt engaged until I participated in one. |
| acnatta | says | definitely DebInDenver |
| DebInAustin | says | maybe the engagement is directly with you the presenter of the info, but they take what they heard and tell friends/colleagues. |
| Beth Harte | says | G'night Greg, it's been great! |
| davidalston | teeg - yes, I think big biz can sometimes take a social network company and move it away from conversation (scared what might happen) |
| Beth Harte | asks | MikeT, but did you feel engaged in the Plurk community by reading? |
| Connie | Tim, one isn't necessaily better than the other (visitors/pageviews); they're different. Informally, you can even measure your site's CQ - |
| Tim Jackson | Beth- we'll keep the party going and I'll remember to take out the trash afterwards. Get some rest. |
| Connie | Conversation Quotient. |
| miketempleton | Until I asked questions and responded, I didn't feel engaged in the PlurkShops taking place. Felt like an outsider until now. |
| templestark | measuring engagement by length of time is good/ necessary (?) but you can also inspire with one memorable sentence, photo .. or product. |
| Beth Harte | asks | am I putting a damper on the party?! |
| davidalston | I wonder if we need a new measurement specifically for the lurkers - Return on Impact - to measure their engagement. |
| acnatta | says | I only enjoy these when I get a chance to get feedback on my comments |
| Beth Harte | says | this is too great to get sleep now...what's another hour lost?! |
| Tim Jackson | Beth- NO! You rock. Go get some sleep. |
| Teeg | says | davidalston I think that's unfortunate, but what seems to happen more often than not. Even with the "big players" in the network. |
| acnatta | says | otherwise I'm having to interpret what's been said for my situation |
| Tim Jackson | MikeT- we're glad you decided to chime in and get engaged in our conversation. |
| DebInAustin | says | teeg I think you need to engage them, I was just asking couldn't you count their post-lurk activity as engagement, b/c they spread message |
| Connie | The closest I've seen to measuring lurkers / engagement / conversation / content creators is Forrester's ladder analysis |
| AmberCadabra | There's a big difference between engaged and included. |
| davidalston | Sorry Tim we seemed to have gotten side tracked |
| Connie | available on their blog and in Groundswell |
| Teeg | says | I never realized how many lurkers were on my blog until I started writing about introverts and social media. |
| miketempleton | Thanks TimJackson. Now if I could only get you to approve my friend request. |
| davidalston | ambercadabra - good point on the engaged/included. |
| Beth Harte | says | MikeT, great feedback...glad you jumped in! |
| Connie | Teeg, I also wrote about introverts/social media and was one of my most read posts. |
| DebInAustin | says | LOL miketempleton |
| Teeg | says | I had hit on the subject many had been waiting for. There are a lot who want to but are afraid to get involved. |
| Tim Jackson | MikeT- consider it done! |
| Beth Harte | says | AmberCadabra inclusion is the key. That's what makes a community, no? |
| acnatta | says | thanks TimJackson & bethharte - this was great - have to get ready for Batman... |
| davidalston | it would be neat to understand how many of us are type A or type B |
| Connie | Beth, good point. |
| davidalston | Type A, extrovert (not much of a lurker) |
| DebInAustin | says | I think you need to feel included in order to engage. If you don't feel included you are less likely to jump in. |
| Teeg | suspects there are fewer lurkers on a site like Plurk. It's easier to get involved in the conversation. I'll still lurk on twitter sometimes |
| Beth Harte | says | it's been discussed that SM helps introverts become more involved. But I have to say as an Extro, it's helped me to learn to listen first. |
| Connie | How often do you invite lurkers to comment? |
| Beth Harte | says | Good night Andre! |
| Tim Jackson | David- I'm actually a pretty shy person and really only open up once feeling safe, but I live a very public existence and kinda always have. |
| miketempleton | Connie, even if you invite them, how often will they respond. They don't comment because they like to lurk. |
| GHollingsworth | says | damn, one refresh and I'm pulled right back in |
| AmberCadabra | I was very engaged with Twitter from the start - but passively. Only when I got brave enough to @ someone did I feel included. |
| DebInAustin | says | Good night acnatta! No spoilers for those of us who don't get to see it 'til weekend! |
| Beth Harte | says | David, me too. Type A, extrovert |
| AmberCadabra | timjackson that's me, exactly. I'm type A because of my job, not my personality really. |
| Teeg | says | miketempleton I don't think it's a matter of liking it for most people |
| Trinkit | says | I have no clue what type I am online. Offline, I suffer from severe SAD. |
| acnatta | says | I promise DebInDenver |
| Tim Jackson | Connie- I try to get people involved as much as I can be trying to remain accessible. I also use polls a lot- to get the commty interacting |
| Connie | MikeT - LOL but sometimes they're waiting for the right content and for the encouragement to comment, to feel included |
| DebInAustin | says | AmberCadabra what made you make that step, did they do something to get you to tweet, or did you just decide to jump in? |
| GHollingsworth | says | kmunse - sad but true, it's very easy to lurk. |
| templestark | oh crap, i was going to ask acnatta what his situation was / is. |
| davidalston | but as we tell folks - listen first then join the conversation. No not all bad - connie is right - maybe we need to ask them to join. |
| Teeg | says | I'm an extrovert on here because I receive so much encouragement. My normal personality is introvert. |
| AmberCadabra | My type kinda depends on where I am. :/ |
| Connie | Polls are good, Tim. A very non-threatening way to interact with your site. |
| Beth Harte | says | Connie, that's a good point. It has to bee something they relate to. |
| Teeg | says | I can't tell you how many blogs I've started writing comments on, only to walk away afraid that what I had to say might be taken wrong |
| miketempleton | connie and teeg, you are right. In a forum I run I do see lurkers come out and post, just saying they've been looking for the right moment |
| miketempleton | They've been waiting for the time when they feel safe before they can engage. |
| AmberCadabra | Deb I'm sure someone said something that made me have to respond. |
| davidalston | think of a cocktail party - you'd have to be mega Type A Extro to walk up to a group and join in fast. And it's not always good. |
| Connie | Bingo, Teeg! There is still a certain amount of courage required to comment, but we can help make it easier by setting the right tone. |
| GHollingsworth | says | i think personalty type is situational for most people. It's easier to be extroverted here when it's just words on a page |
| templestark | "taken wrong" - if peolpe / places made it more clear they'll follow up with non-attacking queries that would help. |
| Connie | Frankly, part of my success, like Tim, is that I'm accessible and I try to have fun and make people feel comfortable, not intimidated. |
| Teeg | says | LOL I get nervous responding to comments on my blog. What helps though is to think about using 140 characters |
| DebInAustin | says | yeah AmberCadabra. And I don't mean they were necessarily reaching out, just that you felt compelled to get into an interesting topic. |
| Beth Harte | says | sometimes I lurk because I feel like I don't have anything different or smart to contribute. Then when it's right, I jump in. It's timing. |
| templestark | you can be hurt if you really like the site and want to continue to .. tada, engage. |
| davidalston | as long as your framework is "building relationships" you generally can't go wrong in engaging or listening. |
| AmberCadabra | Connie not taking yourself too seriously is really important, IMO |
| Connie | People open up if they think you are willing to listen. Reread you content before posting. Are you copping a 'tude? Will determine response. |
| GHollingsworth | says | Teeg - I get the same way, especially when I feel I've been misunderstood. Tone can be hard to convey in print |
| Tim Jackson | Connie- precisely. It relates to "tone" and personality. Not saying that a more "serious" blog/ site can't develop comments- might take time |
| templestark | Ye, bethharte sums that up well, if it's been said, I don't usually want to add to repetition. |
| Beth Harte | says | David, that's what I meant about SM being good for extroverts because it teaches them to listen before engaging. Very important. |
| AmberCadabra | Deb yes. someone said something when it was more important to respond than to be afraid, I guess. |
| templestark | resisting urge to have next 5 plurks simply say "repetition." |
| Tim Jackson | One of the ways I got less shy was to use Technorati to find convo's about Masi and then went & commented there. It helped dev' my blog. |
| AmberCadabra | The real problem for you people is that when i'm comfortable, I don't shut up. |
| DebInAustin | says | Connie rereading is so important, sometimes I unintentionally have the wrong voice, but don't see it until I read it later. Frame of mind! |
| GHollingsworth | says | Teeg - like I said, it's situational for everyone, I believe I'm type AB (if I remember correctly), but who knows. |
| miketempleton | bethharte that is the mentality of our audience. They don't feel they have anything to contribute, even though 'nice post' would be fine. |
| Connie | What we're talking about has more to do w/ people skills than technology or writing skills or smarts. It's how you treat people. |
| Beth Harte | says | kmunse, and yet on Plurk we've been having very smart convos and enagements! |
| templestark | SM when done right is brainstorming through technology. ? |
| davidalston | bethharte - good point. And the fact that people can listen/lurk first without feeling they "need to talk" helps the extrovert too. |
| GHollingsworth | says | alright, it's been a blast, but Burn Notice is getting lonely on the Tivo (so is the wife and the dogs). Night everyone. |
| Beth Harte | asks | Tim Jackson for Technorati training... |
| DebInAustin | says | TimJackson I had never thought to use Technorati that way before. Good to know. I have done blog searches, but on T'rati they are aggregate |
| davidalston | kmunse - good point. timjackson - how much proactive engagement do you do vs. reactive? |
| Tim Jackson | Templestark- yes, it sure can be. I use my blog to solicit feedback to better create bikes for the readers. They tell me what they want. |
| Teeg | hadn't thought of using Technorati that way either. Good idea TimJackson! |
| Beth Harte | is | sorry to leave, but I need to get up early tomorrow. This has been great! Look for a recap tomorrow night! Thanks all! |
| AmberCadabra | thanks bethharte, can't wait to read the recap! |
| Beth Harte | says | always Kristen! |
| Connie | Good night, Beth and Greg. |
| Teeg | says | Good night Beth! Great introduction for timjackson! |
| DebInAustin | says | TimJackson do you think your audience was pre-disposed to read blogs/comment so they found you, or they learned of you and wen to your blog |
| Teeg | hates | to go, but she needs to head to bed too. See y'all tomorrow! |
| Beth Harte | says | Tim Jackson, don't forget the trash. And put your bike away! |
| Tim Jackson | David- I try to get out at least a few times/week. I don't check T'rati as much as I would like lately, but I go hunting for blogs to reach |
| DebInAustin | says | good night Beth & Greag! |
| davidalston | I should probably hit the hay too since I'm AST and it's 12:30am Great convo. Thx all. Thx timjackson |
| miketempleton | thanks for hosting this bethharte |
| Beth Harte | says | night Teeg. Skype ya later! |
| miketempleton | later davidalston |
| AmberCadabra | nite David and Teeg! |
| Beth Harte | says | MikeT, so glad you were here tonight! It was great. |
| Teeg | says | Sounds good! |
| Connie | I subscibe to T'rati searches in feed reader, also Bloglines, and of course Google Alerts. |
| Tim Jackson | Beth- promise... this time... I will. |
| Beth Harte | says | G'Night David. Tim, thank you! This has been very informative. |
| templestark | cheers and thanks. I enjoyed this one. Out. |
| davidalston | timJackson - would love to dothe vulcan mind meld with you sometime on the whole proactive outreach stuff. |
| Connie | says | Plurk has been verrrry sloooww for me tonight. |
| Tim Jackson | Deb- I think it has been both. I would imagine that my Taiwan readers found me through trade mags, then it spread from there. |
| AmberCadabra | Guys, this was great topic, and great group! |
| davidalston | bethharte - and thx for hosting this too. |
| DebInAustin | says | Connie, I have noticed the same thing. |
| miketempleton | davidalston, the Vulcan mind meld is not something to take lightly. |
| Tim Jackson | Thanks to all- sincerely. David- totally. Any time man. |
| miketempleton | I'm out for now. Great conversation everyone. Thanks for pulling me in from only being a lurker and getting me to engage. |
| davidalston | miketempleton LOL |
| davidalston | timjackson - I |
| AmberCadabra | miketempleton and we're the better for it! |
| Connie | Glad I was able to join in tonight. Been very long day. At least I don't have to be downtown early in the morning. Good night, all. |
| Tim Jackson | Yes Beth- thanks again for being the Hostess w/ the Mostest. And for the cool intro. Loved it. |
| davidalston | timjackson - ping you on it forsure then. I've been building our brand a lot this way and alway love to compare notes. |
| Tim Jackson | MikeT- getting you off the ledge and into the conversation is my biggest victory for the day. |
| templestark | miketempleton drew me in by reminded me at EXACTLY the right moment |
| Tim Jackson | David- you got it. I'm hip to the note sharing too! |
| Connie | Tim, thanks for the gift of you time and expertise. I know it was a sacrifice on a night when you still have a lot of work. |
| Tim Jackson | So at a bit under 650 comments, we'll wrap this up.T Thanks to all for "engaging" in Conversation w/ me! |
| DebInAustin | says | yeah Tim, sorry I missed a lot of this, but learned a ton from you in the short time I was here. You always do such a great job. |
| Tim Jackson | Connie- it's totally worth it to me. Now the night shift starts! |
| MackCollier | says | Tim sorry I missed most of this, but I have it bookmarked and this looks to be about the most active one yet! Great job! |
| Tim Jackson | I did nothing; the group gets the credit. |
| AmberCadabra | TimJackson you are, and continue to be, my hero! Great topic, great insights. Thanks friend. |
| Tim Jackson | Mack- it should be a good read. I can't wait to go through it again too because it was a flurry. Know I missed stuff. |
| Tim Jackson | Amber- I'm gonna blush now. Thanks. |
| sarunasr | says | just breezed through, sorry I missed it. Didn't want to leave you handing at 666 |
| Connie | Plurk had a bad lag for me - would want to chime in on something and by the time I could, convo had gone in different diections. |
| sarunasr | says | but twitter is down more oftern, like now  |
| Connie | Yes, but Twitter has lowered API server requests to 20/hr - really kills the 3rd party apps. |
| Connie | And even with lowered limits, I'm still getting the Fail Whale tonight. |
| Connie | Ah, see you're having same problem. |
| sarunasr | says | first I thought it was my connection, but here I have not problems  |
| Connie | |
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